Analyze market trends, consumer behavior, and competitive activities to identify growth opportunities and inform go-to-market category strategy and product development
Conduct sales analysis to evaluate product and sales channel performance, identifying areas for improvement and innovation
Collaborate with strategy, sales, category & product management to prepare comprehensive reports and presentations that communicate insights and recommendations to senior leadership
Monitor industry developments and emerging technologies to assess their potential impact on product strategy and category management
Lead ad-hoc projects and initiatives as needed to address strategic challenges and opportunities
Skills and Qualifications
Bachelor’s degree in Business Administration, Economics, Statistics, or a related field; MBA or advanced degree preferred
6+ years of experience in analytics or related fields, with a preferred focus in product management or category management.
Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau) and ability to visualize results and recommendations in PowerPoint.
Experience with market research methodologies, consumer insights analysis, and sales performance evaluation
Strong communication and presentation abilities, capable of influencing stakeholders at all organizational levels
Strategic mindset with the ability to think critically and develop innovative solutions to business challenges
Proven track record of driving results through data-driven decision-making
Preferred Qualifications
Experience in the consumer electronics, CPG or retail industry
Knowledge of advanced analytics techniques such as predictive modeling and machine learning a plus
Prior experience with 3rd party data sources such as NPD, IDC, Nielsen, Strategy Analytics or Canalys