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29.09.2023
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Yotpo Product Marketing Manager United States, New York, New York
Create product positioning, value propositions, stories, and messaging that resonate with the buying audience. Ensure that your messaging is effectively used across all internal and external communication, through sales, customer...
Partner with GTM Marketing, global marketing leads, and lifecycle marketing squads to regionalize or transcreate GTM plans and launch/creative kits for global product launches/expansions, feature releases, and other new/different shifts...
Strategy, creation and implementation of brand marketing campaigns (ATL, BTL and experiential) to drive brand favorability and business growth in France. Manage multiple agencies (creative, social, media) to develop fully...
Define the best approach to launch new products and effectively communicate the latest updates and innovations at PayPal by understanding product strategy, developers goals and motivations, and market trends. Have...
Bachelor's Degree or equivalent experience. 4+ years of experience with end-to-end campaign planning and execution experience in a technology company with a proven track record of demand generation under your...
Launch products—define the go-to-market strategy and be responsible for cross-functional implementation of the plan with product management, engineering, technical marketing, campaign marketing, and PR teams. Build Sales and Marketing materials,...
Develop and execute clear strategies for customer advocacy, engagement, and marketing programs, measuring success against established objectives. Establish strong, strategic relationships with key customer advocates to drive company initiatives across...
Create product positioning, value propositions, stories, and messaging that resonate with the buying audience. Ensure that your messaging is effectively used across all internal and external communication, through sales, customer...
Product Marketing is the process of bringing a product to market and making sure it is successful. Product Marketers are responsible for positioning the product, identifying the target market, and developing the go-to-market strategy. They work closely with the product management, sales and marketing teams to ensure that the product is communicated effectively to the target market.
Product Marketers are responsible for creating and executing the product launch plan, including the development of marketing materials such as product brochures, videos, and website content. They also conduct market research and competitor analysis to understand the market and the competition. They also work with the sales team to develop the sales strategy and provide them with the necessary tools to be successful in the market.
In short, Product Marketers play a critical role in bringing a product to market. They are responsible for positioning the product, identifying the target market, and developing the go-to-market strategy. They are responsible for creating and executing the product launch plan and providing the sales team with the necessary tools to be successful in the market. They work closely with the product management, sales and marketing teams to ensure that the product is communicated effectively to the target market.