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Role and Responsibilities
The Manager of GTM Strategy and Analytics and is responsible for the coordination, execution, and strategic alignment of SEA Mobile product launches. SEA mobile launches over 40 SKUs that require the collaboration of over 16 teams both locally and globally. This is a unique and highly visible role within the Product Management organization with direct engagement with C-level executives. This individual should be comfortable interacting with executives and has a strategic mindset. We are looking for an action-oriented individual that is passionate about business strategy and excellence in execution. This position reports to the Senior Director of PMO.
Coordinate all stakeholders to launch efficiently and effectively to reach business goals
Execute GTM activities across functions and develop a deep understanding of the business and variables that impact efficiency and effectiveness
Guide GTM teams to set targets and baselines that are aligned with corporate strategy and direction
Manage projects through the risk management process to enable on-time delivery according to plan and escalate issues before critical timelines slip
Facilitate transformation from waterfall to agile program management
Responsible for analyzing, understanding, and articulating the GTM strategy, plan and timelines across departments and determining the strength of the total GTM plan across teams relative to previous years and targets
Evaluate the team’s go-to-market process and performance based on the evaluation scorecard. Ensure key learnings are documented and integrated into future launches
Kick-off planning activities with individual functions to establish understanding of their go-to-market strategy; evaluate the strategy against corporate objectives and facilitate discussions to ensure cross functional teams are aligned
Develop a comprehensive master launch preparation schedule and plan that captures critical milestones, dependencies, business goals, and builds in contingency plans
Work with HQ, RPM and Marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging, etc.) and delivery schedules that support the SEA master launch schedule
Ensure all GTM deliverables are aligned with business priorities and objectives
Skills and Qualifications
Bachelor's degree in Business Management, Marketing or related field with 6+ years of directly related experience
Project management experience
Experience with Microsoft Standard Office Suite and extensive use of Windows presentation software in an NT LAN/WAN network environment
Experience with project management visualization
Experience using Jira and Confluence to manage projects
Experience storytelling with data in PowerPoint
Self-starter with excellent time management skills, ability to multitask and detailed oriented
Excellent verbal and written communication skills
Product or category management experience
Preferred Qualifications:
Extensive experience in business strategy and launch planning is strongly preferred
Prior experience in a technology environment
Experience working with multinational companies
MBA
Experience managing 100+ person matrixed teams
Experience with Agile SAFE methodology a plus
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