Truist Promotions Marketing Manager 

United States, North Carolina, Charlotte 

344080505

Regular or Temporary:

English (Required)

1st shift (United States of America)

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.2. Advise operations and servicing leaders within the department on new and emerging needs for process design and development to ensure new promotions and capabilities are launched with minimal risk and focused on optimal client and teammate experience.4. Make recommendations on development priorities for the overall Promotions roadmap and to augment promotions capabilities. May manage third party dependencies.
5. Lead conversations with marketing analytics and channel managers to complete opportunity sizing, establish KPI tracking and reporting as well as to provide insights and analysis on campaign performance to drive future strategies and tactics. Report monthly to internal clients, the head of Marketing Operations, and where required, the Marketing Leadership team.
6. Minimize risk in promotion design by understanding regulations related to promotional offers and proactively fostering collaboration with Legal, Compliance, and Tax (as applicable) to guide and implement risk improvements in promotion process, platforms, and design.
7. Safeguard and improve departmental processes to further scale performance in promotions design, set up, and fulfilment.
8. Through thought leadership, be an influencer in marketing discussions with external partners and as an authoritative communicator with senior executives.
9. Contribute new and trending ideas to offer development and promotional capabilities by staying abreast of promotional offers/best practices within and outside the financial services industry.

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Seven years of related experience or an equivalent combination of education and experience
3. Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process
4. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
5. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
6. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
7. Sophisticated analytical skills and the ability to solve complex technical and business problems
8. Ability to influence others to adopt a new perspective
9. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

1. MBA degree
2. Seven years of Loyalty Program or Incentive Based Promotion experience
3. Experience in directly managing others
4. General Understanding of Agile Practices