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Monday Customer Marketing Manager APAC Italy, Abruzzo, Chieti 879079764
11.07.2024
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is looking for a Customer Marketing Manager to oversee campaigns and initiatives with a focus on driving customer upsell, cross-sell and expansion in the APAC region. The role will be a part of our growing APAC marketing team and have a meaningful impact on building the region's end to end customer marketing strategy and execution.
About The Role
is looking for a Customer Marketing Manager to oversee campaigns and initiatives with a focus on driving customer upsell, cross-sell and expansion in the APAC region. The role will be a part of our growing APAC marketing team and have a meaningful impact on building the region's end to end customer marketing strategy and execution.
- Partner with regional account management and customer success teams to develop targeted marketing programs that drive customer upsell, cross-sell and expansion.
- Develop and execute on strategic programs, such as cross sell/upsell campaigns with the global lifecycle team and execute events including workshops, masterclasses, roundtables, webinars and customer roadshows.
- Build the user community group in the region and monitor community engagement metrics and provide insights to the marketing, sales and product teams.
- Partner with internal teams to develop the Executive community to build and nurture relationships with executive customers.
- Drive account-based marketing campaigns for the enterprise segment in the region collaborating with the global demand generation marketing team.
- Collaborate with the customer marketing lifecycle team to understand segmentation strategies, providing additional marketing touchpoints as needed.
- Utilise data-driven insights to identify and understand customer behaviour, preferences and needs to support customer marketing plans.
- Monitor and analyse marketing campaign performance metrics and KPIs, providing actionable insights and recommendations for optimisation and continuous improvement.
- Drive innovative customer marketing efforts, always leveraging industry best practices
Your Experience & Skills
- 5+ years of B2B SaaS experience as a customer marketing manager
- Strong knowledge of customer marketing tactics and best practices
- Experience in managing budget and reporting pipeline and revenue impact from B2B marketing programs.
- Track record of success delivering pipeline and revenue outcomes
- Prior experience organising customer events and campaigns
- Prior experience working with account management and customer success organisations.
- Prior experience on developing user community groups is preferred.
- You are passionate about creating delightful and impactful customer experiences. You believe in a customer-first approach to creating campaigns and your north star is helping customers succeed.
- Self-starter with the ability to use data and industry insights to make strategic decisions.
- Experience with , Hubspot and other marketing automation tools for reporting analytics and campaign execution.
- Strong customer-facing and presentation skills with the ability to establish credibility with executives.
- Positive attitude, empathy, high energy and thrives in a fast paced environment.
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