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Monday Customer Marketing Manager APAC 
Italy, Abruzzo, Chieti 
879079764

11.07.2024

is looking for a Customer Marketing Manager to oversee campaigns and initiatives with a focus on driving customer upsell, cross-sell and expansion in the APAC region. The role will be a part of our growing APAC marketing team and have a meaningful impact on building the region's end to end customer marketing strategy and execution.

About The Role

is looking for a Customer Marketing Manager to oversee campaigns and initiatives with a focus on driving customer upsell, cross-sell and expansion in the APAC region. The role will be a part of our growing APAC marketing team and have a meaningful impact on building the region's end to end customer marketing strategy and execution.

  • Partner with regional account management and customer success teams to develop targeted marketing programs that drive customer upsell, cross-sell and expansion.
  • Develop and execute on strategic programs, such as cross sell/upsell campaigns with the global lifecycle team and execute events including workshops, masterclasses, roundtables, webinars and customer roadshows.
  • Build the user community group in the region and monitor community engagement metrics and provide insights to the marketing, sales and product teams.
  • Partner with internal teams to develop the Executive community to build and nurture relationships with executive customers.
  • Drive account-based marketing campaigns for the enterprise segment in the region collaborating with the global demand generation marketing team.
  • Collaborate with the customer marketing lifecycle team to understand segmentation strategies, providing additional marketing touchpoints as needed.
  • Utilise data-driven insights to identify and understand customer behaviour, preferences and needs to support customer marketing plans.
  • Monitor and analyse marketing campaign performance metrics and KPIs, providing actionable insights and recommendations for optimisation and continuous improvement.
  • Drive innovative customer marketing efforts, always leveraging industry best practices
Your Experience & Skills
  • 5+ years of B2B SaaS experience as a customer marketing manager
  • Strong knowledge of customer marketing tactics and best practices
  • Experience in managing budget and reporting pipeline and revenue impact from B2B marketing programs.
  • Track record of success delivering pipeline and revenue outcomes
  • Prior experience organising customer events and campaigns
  • Prior experience working with account management and customer success organisations.
  • Prior experience on developing user community groups is preferred.
  • You are passionate about creating delightful and impactful customer experiences. You believe in a customer-first approach to creating campaigns and your north star is helping customers succeed.
  • Self-starter with the ability to use data and industry insights to make strategic decisions.
  • Experience with , Hubspot and other marketing automation tools for reporting analytics and campaign execution.
  • Strong customer-facing and presentation skills with the ability to establish credibility with executives.
  • Positive attitude, empathy, high energy and thrives in a fast paced environment.

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