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Monday Senior Product Marketing Manager Italy, Abruzzo, Chieti 440311705
02.05.2024
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We are seeking a talented and experienced senior product marketer to spearhead the platform’s product marketing strategy and execution. In this role, you will collaborate cross-functionally to understand customer needs, conduct market research, and develop compelling messaging and marketing materials for our varied platform offerings.
About The Role
We are seeking a talented and experienced senior product marketer to spearhead the platform’s product marketing strategy and execution. In this role, you will collaborate cross-functionally to understand customer needs, conduct market research, and develop compelling messaging and marketing materials for our varied platform offerings.
- Develop and maintain a positioning and messaging framework for monday.com's platform based on its unique benefits and value proposition.
- Conduct research on buyer and user personas, competitors, and the market landscape to inform platform marketing strategies.
- Create impactful messaging, enablement materials, and in-context user journeys to package and highlight the capabilities of monday.com's platform.
- Position and package cross-platform capabilities that can be purchased for an additional cost (i.e. “add-ons”) and “bundles” comprised of multiple monday.com products
- Work closely with the product team and client-facing teams to research our customer needs around cross-product collaboration - and develop corresponding capabilities and narratives
- Refine our go-to-market strategy and feature release process across our robust marketing department and various channels (acquisition, events, community, social, etc.)
- Develop briefs and create marketing materials, sales collateral, and webpages that showcase key capabilities and values to engage customers, analysts, investors, and other stakeholders.
Your Experience & Skills
- Minimum of 3 years of experience in a product marketing role.
- Experience in both B2B and B2C product marketing preferred.
- Strong ability to synthesize complex product capabilities into clear value propositions and compelling messaging.
- Proven track record of managing complex product launches and Go-to-Market processes in a holistic manner
- Experience in creating briefs and collaborating with content writers and designers to create webpages, sales collateral, and marketing assets.
- Experience in optimizing and growing sales and customer funnels within a SaaS company.
- Strategic thinker with robust analytical skills and a results-driven mindset.
- Proactive and entrepreneurial approach with a can-do attitude.
- Excellent interpersonal, communication, and cross-group collaboration skills.
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