Boston Scientific EMEA Capital Service Sales Marketing Director 

Spain, Community of Madrid 

813016856

Spain-Madrid; France-Île-de-France; Germany-Düsseldorf; Italy-Milan; Netherlands-Kerkrade; United Kingdom-Hemel Hempstead

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

Purpose Statement:

As we prepare for the years to come, when success will be even more dependent on the success of Capital equipment, we are investing in an organization to help accelerate our service revenues, improve CE-selling capabilities, and enable the growth of our franchises and future acquisitions.

Key Responsibilities

• Leadership and Strategy:

• Develop and execute a comprehensive Capital and Service sales and marketing EMEA strategy to achieve company goals and objectives.

• Have accountability to deliver the planned Capital and Service revenues for EMEA

• Lead, mentor, and manage the Service sales team, marketing department, and commercial excellence group

• Foster a collaborative and high-performance culture within the commercial organization

• Partner with EMEA divisions to articulate good value proposition and profitable growth in our Capital projects. Partner and guide EMEA divisional Sales and Marketing teams and HS&P in setting up their capital business and POS Service Sales (commercial programs, collateral and talk tracks and go to market strategies)

• Support EMEA Service Operations Team to ensure, measure and monitor quality of Service delivery in EMEA and drive continuous improvement and KPIs

• Be the reference point between EMEA divisions and Service Operations team and between Global stakeholders with EMEA regarding commercial Capital and Service topics.

• Uses strong leadership skills to drive a cultural and behavioral shift internally and externally.

• Sales Management:

• Oversee the sales team to ensure the achievement of sales targets and growth objectives by identifying right opportunities, segmenting the market and developing a competitive approach.

• Develop and implement sales processes, tools, and metrics to optimize Capital and Service sales performance.

• Build and maintain strong relationships with key clients, divisions and stakeholders.

• Manage actively the Service Inside Sales organization and ensure coordination and leverage with existing EMEA Inside Sales team and Healthcare Solutions and Partnerships (HS&P)

• Marketing Leadership:

• Lead the marketing function in creating and executing innovative marketing campaigns that enhance brand awareness and drive service sales.

• Develop and manage the marketing budget, ensuring effective allocation of resources.

• Utilize market research and analytics to identify opportunities and inform strategic decisions.

• Commercial Excellence:

• Drive commercial excellence initiatives to enhance sales effectiveness and efficiency.

• Implement best practices in sales and marketing to continuously improve performance.

• Ensure alignment between sales, marketing, and other departments and divisions to maximize customer satisfaction and business results.

• Drive internal Customer Service and Business Support needs and efficiencies to support this business with the appropriate stakeholders.

• Service Value Proposition:

• Clearly articulate and promote the company's service value proposition to differentiate it in the market.

• Articulate EMEA cross-divisional Capital financing solutions with third party companies

• Develop and deliver compelling presentations, proposals, and marketing materials.

• Monitor industry trends and competitor activities to adjust strategies accordingly.

Key Competencies

• Strategic Vision: Ability to set a clear vision and strategy for the commercial organization.

• Leadership: Strong leadership skills to develop and manage high-performing teams.

• Commercial: Strong commercial background with Capital and/or service experience.

• Customer Focus: Commitment to understanding and meeting the needs of our customers.

• Innovation: Creative thinking to develop new ideas and drive marketing and sales initiatives

• Results-Oriented: Focused on achieving measurable outcomes and driving business growth.

• Communication: communication and interpersonal skills as the role requires to be the point of contact between this organization and other stakeholders

• Collaboration: Models and promotes collaborative behaviours in resolving issues and achieving business objectives

• Influence: Ability to influence internal stakeholders to invest their efforts in improving our Capital and Service business model

Qualifications:

• 10+ years’ experience in sales and marketing, with at least 5 years in a leadership role within the MedTech and/or Capital and Service industry

• Proven success in driving sales growth and achieving revenue targets.

• Strong leadership and team management skills with the ability to inspire and motivate others.

• Excellent strategic thinking, analytical, and problem-solving abilities

• Superior influencing, communication, and interpersonal skills

Closing date for applications is 2nd August 2024. Please reach out to Miguel Aragon (VP) or Sarah O’Flaherty (HRBP) with questions.