Microsoft Digital Media Specialist - Demand Generation 

Taiwan, Taoyuan City 

77661228

Our team is committed to ensuring our teammates create a welcoming, inclusive environment where everyone can be their full selves and deliver their best work. We work hard to provide all teammates with the opportunities to:

• Work in a world-class team of media professionals that will help you grow your career
• Be part of a dynamic community that will enable you to learn, collaborate, and contribute
• Contribute to and create a diverse and inclusive culture where everyone can bring their full and authentic self, where all voices are heard, and where everyone does their best work as a result.

Required/Minimum Qualifications

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 2+ years experience in media, marketing, or advertising on the client or agency side
  • OR equivalent experience.
• 2 + years experience in the lead generation space
• 2 + years experience in business to business (b2b) marketing, in the technology industry.
• 2+ years experience in commercial pay-per-lead media tactics

Additional or Preferred Qualifications

• 6+ years experience in the lead generation space
• 6+ years experience working across digital media channels (e.g., pay-per-lead, social, serch engine marketing (SEM), programmatic buying, addressable TV).
• 6+ years experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data.
• 6+ years experience managing projects (e.g., communications, internal stakeholder management timelines, prioritization, road mapping).
• Experience working for a content syndication partner
• Experience using Microsoft technology and devices

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:Microsoft will accept applications for the role until March 23, 2025.

Paid Campaign Strategy, Execution, & Performance Management

• Help Microsoft achieve commercial demand generation business goals by leading the development of innovative performance media strategies and plans, working with our agency to ensure accurate media execution and optimization, and delivering campaign reporting and insights to stakeholders.
• Apply your knowledge of paid media to recommend plans that deliver efficient and effective media mixes, innovation and testing that achieve campaign goals.
• Utilize analytics and data insights to drive media performance.
• Ensure fiscal compliance by partnering closely with internal and agency finance and media partners to ensure all campaigns stay within budget parameters and comply with finance requirements.
• Ensure accurate campaign creative delivery, tagging, naming conventions, and brand safety protocols by coordinating closely with stakeholders, ad operations, and agency teams.

Stakeholder Management & Communication

• Build relationships with internal Microsoft marketing product teams to learn and understand their business objectives and campaign goals.
• Inspire other team members to collaborate effectively together and work across campaigns to develop a seamless consumer journey.

Media Industry Experience & Innovation

• Demonstrate interest and understanding of media trends across demand generation and media landscape, content syndication, social, display, audio, search and programmatic tactics and the unique role each one should play to deliver meaningful media efforts grounded in audience insights, data, and measurement plan.
• Help advance Microsoft’s thought-leadership and testing within ad/media/data landscape to combat industry challenges.

Other

• Embody our and