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Gong Demand Generation Specialist 
United States, California, San Francisco 
324467309

17.09.2024
RESPONSIBILITIES
  • Drive impact – Help achieve demand generation goals by creating, and executing campaigns that will drive leads, MQLs, and pipeline.
  • Experiment – Run data-driven experiments to uplevel our campaigns and processes.
  • Create campaigns-in-a-box –Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.
  • Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities.
  • Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance
  • Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities.
  • Everything above and more to help contribute to the team’s main goal of maximizing marketing-qualified opportunities and driving pipeline.
QUALIFICATIONS
  • Experience: 2+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment.
  • Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus.
  • Analytical Skills: Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies.
  • Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
  • Project Management: Strong project management skills with the ability to drive multiple projects end-to-end.
  • Data-Driven: Extremely data-driven; committed to experimenting until you see measurable results.
  • Writing skills: Strong writing skills and experience creating content for email, webinars, or web pages.
  • Education: Bachelor’s degree in Marketing, Business, or a related field.
  • Growth Mindset: Curiosity and a desire to learn.
PERKS & BENEFITS
  • We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
  • Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
  • Mental Health benefits with covered therapy and coaching.
  • 401(k) program to help you invest in your future.
  • Education & learning stipend for personal growth and development.
  • Flexible vacation time to promote a healthy work-life blend.
  • Paid parental leave to support you and your family.
  • Company-wide recharge days each quarter.
  • Work from home stipend to help you succeed in a remote environment.