Drive impact – Help achieve demand generation goals by creating, and executing campaigns that will drive leads, MQLs, and pipeline.
Experiment – Run data-driven experiments to uplevel our campaigns and processes.
Create campaigns-in-a-box –Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.
Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities.
Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance
Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities.
Everything above and more to help contribute to the team’s main goal of maximizing marketing-qualified opportunities and driving pipeline.
QUALIFICATIONS
Experience: 2+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment.
Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus.
Analytical Skills: Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies.
Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
Project Management: Strong project management skills with the ability to drive multiple projects end-to-end.
Data-Driven: Extremely data-driven; committed to experimenting until you see measurable results.
Writing skills: Strong writing skills and experience creating content for email, webinars, or web pages.
Education: Bachelor’s degree in Marketing, Business, or a related field.
Growth Mindset: Curiosity and a desire to learn.
PERKS & BENEFITS
We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
Mental Health benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.