Snowflake DEMAND GENERATION SPECIALIST 

United States, California 

399438556

• Plan, create, and execute email and webinar programs by working closely with product marketing and partners, to jointly develop the overall positioning, messaging, storytelling, and strategic plans.
• Analyze campaign results in detail, draw insights and make adjustments based off your learnings
• Increase key email metrics such as open, click through, conversion rates, by implementing testing methodologies.
• Work with third-party vendors (new and existing) to increase inbound lead flow.
• Continuously review data to identify opportunities or problems and guide decisions.
• Implement testing methodologies to enhance the demand creation process, including response and conversion rates. Share best practices with the greater demand generation team.

• Minimum 2 - 4+ years of marketing experience working in a fast-growing, pace environment.
• Working knowledge of Marketo and Salesforce.
• Excellent written communication skills: you will be developing direct response copy for email and landing pages.
• Ability to learn new technologies, products and systems quickly.
• Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
• Proven ability to collaborate and communicate cross-functionally

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $88,000 - $117,600.
• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.