Microsoft Performance Digital Media Specialist 

Taiwan, Taoyuan City 

309901325

We work hard to provide all teammates with the opportunities to:

• Work in a world-class team of media professionals that will help you grow your career
• Be part of a dynamic community that will enable you to learn, collaborate, and contribute
• Contribute to and create a diverse and inclusive culture where everyone can bring their full and authentic self, where all voices are heard, and where everyone does their best work as a result.

Required/Minimum Qualifications

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 2+ years experience in media, marketing, or advertising on the client or agency side
  • OR equivalent experience.
• 2+ years of marketing experience specifically in media, agency or client-side
• Experience developing and executing media plans across digital media channels including:  Display/Programmatic, Retail Media Networks, Paid Social, Search Engine Marketing (SEM)
• 1+ year experience developing and driving b2b specific campaigns

Additional or Preferred Qualifications

• 6+ years experience in media, marketing, OR advertising on the client OR agency side.
• 6+ years experience working across digital and offline paid media channels (e.g., audio, connected TV, paid social, broadcast TV, cinema, print, audio, out of home)
• Experience using Microsoft technology and devices
• Marketing experience in the technology industry

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Paid Campaign Strategy, Execution, & Performance Management

• Help Microsoft achieve B2B business goals by leading the development of innovative performance and mid-funnel media strategies and plans, working with our agency to ensure accurate media execution and optimization, and delivering campaign reporting and insights to stakeholders.
• Apply your knowledge of paid media to recommend plans that deliver efficient and effective media mixes, innovation and testing that achieve campaign goals.
• Utilize analytics and data insights to drive media performance.
• Ensure fiscal compliance by partnering closely with internal and agency finance and media partners to ensure all campaigns stay within budget parameters and comply with finance requirements.
• Ensure accurate campaign creative delivery, tagging, naming conventions, and brand safety protocols by coordinating closely with stakeholders, ad operations, and agency teams.

Stakeholder Management & Communication

• Build relationships with internal Microsoft marketing teams to learn and understand their business objectives and campaign goals.
• Inspire other team members to collaborate effectively together and work across campaigns to develop a seamless consumer journey.

Media Industry Experience & Innovation

• Demonstrate interest and understanding of media trends across B2B media landscape, social, display, video, audio, search and programmatic tactics and the unique role each one should play to deliver meaningful media efforts grounded in audience insights, data, and measurement plan.
• Help advance Microsoft’s thought-leadership and testing within ad/media/data landscape to combat industry challenges.

Other

• Embody our and