IBM Digital Demand Strategist 

Romania, Bucharest 

610919174

Your Role and Responsibilities

• Planning and Business Alignment: Partner with Geo/Market demand strategists;

• Ecommerce teams, to build and execute digital demand plan that is part of the overall omni-channel demand plan.

• Partner with Global campaign and pod teams to receive briefing and provide feedback for Digital Elements.

• Active participation in Global Demand teams to direct Geo requirements, insights and client feedback for Digital elements.

• Execution tasks will include the following: Orchestration of the digital experience; Digital campaign Landing & Localization; Client Journey validation and customization; Paid Media performance (KPIs), strategy and execution, ongoing tracking of KPIs for Geo/Market performance; Marketing Automation routing /validation; Web performance and Optimization.

• Performance objectives: Accountable for Digital outcomes

• Response Management – Sales/Marketing actions to improve CI build/quality

• Hand Raising Moments – ensure HRMs are activated and flowing properly

• Workload Conversion – quantity/quality, maximize conversion of CIs/CSs to SQL and WR from digital execution

• NCA/PLG aligned: Participates on Digital Sales Weekly interlocks and NCA inbound/outbound management system to drive digital performance.

• ​​​​​​​Account led/SSEP aligned: joins relevant management system to drive digital performance (ie consulting BDRs)