IBM Digital Demand Strategist DACH Market Fluent German 

Romania, Bucharest 

715551321

Your Role and Responsibilities

• Planning and Business Alignment: Partner with Geo/Market demand strategists; ecommerce teams, to build and execute digital demand plan that is part of the overall omni-channel demand plan.
• Partner with Global campaign teams to receive briefing and provide feedback for Digital Elements.
• Active participation in EMEA teams to direct Market requirements, insights and client feedback for Digital elements.
• Execution tasks will include the following: Orchestration of the digital experience; Digital campaign Landing & Localization; Client Journey validation and customization; Paid Media performance (KPIs), strategy and execution, ongoing tracking of KPIs for Market performance; Marketing Automation routing /validation; Web performance and Optimization
• Performance objectives: Accountable for Digital outcomes
• Response Management – Sales/Marketing actions to improve Client interest build/quality
• Hand Raising Moments – ensure HRMs are activated and flowing properly
• Workload Conversion – quantity/quality, maximize conversion of CIs/CSs to SQL and WR from digital execution
• NCA/PLG aligned: Participates on Digital Sales Weekly interlocks and NCA inbound/outbound management system to drive digital performance.
• Account led/SSEP aligned: joins relevant management system to drive digital performance (ie consulting BDRs)

Required Technical and Professional Expertise

• Strong German language skills
• Experience in setting up a digital demand plan for capturing new clients.
• Strong collaboration and coordination abilities.
• Seeks feedback and adjusts plans and tactics accordingly.
• Actively sells the plan to stakeholders that do not know detail of digital onmichannel environment.
• Understands online client journeys and what it takes to capture and progress interest through the sales funnel.
• Understand web optimization, marketing automation, and paid media.
• Can do work ethics.