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IBM Digital Demand Strategist 
Romania, Bucharest 
610919174

29.08.2024

Your Role and Responsibilities

  • Planning and Business Alignment: Partner with Geo/Market demand strategists;

  • Ecommerce teams, to build and execute digital demand plan that is part of the overall omni-channel demand plan.

  • Partner with Global campaign and pod teams to receive briefing and provide feedback for Digital Elements.

  • Active participation in Global Demand teams to direct Geo requirements, insights and client feedback for Digital elements.

  • Execution tasks will include the following: Orchestration of the digital experience; Digital campaign Landing & Localization; Client Journey validation and customization; Paid Media performance (KPIs), strategy and execution, ongoing tracking of KPIs for Geo/Market performance; Marketing Automation routing /validation; Web performance and Optimization.

  • Performance objectives: Accountable for Digital outcomes

  • Response Management – Sales/Marketing actions to improve CI build/quality

  • Hand Raising Moments – ensure HRMs are activated and flowing properly

  • Workload Conversion – quantity/quality, maximize conversion of CIs/CSs to SQL and WR from digital execution

  • NCA/PLG aligned: Participates on Digital Sales Weekly interlocks and NCA inbound/outbound management system to drive digital performance.

  • ​​​​​​​Account led/SSEP aligned: joins relevant management system to drive digital performance (ie consulting BDRs)

This is a Hybrid role, attendance to the office will be required only 3 times peer week.

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