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Your Role and Responsibilities
Planning and Business Alignment: Partner with Geo/Market demand strategists;
Ecommerce teams, to build and execute digital demand plan that is part of the overall omni-channel demand plan.
Partner with Global campaign and pod teams to receive briefing and provide feedback for Digital Elements.
Active participation in Global Demand teams to direct Geo requirements, insights and client feedback for Digital elements.
Execution tasks will include the following: Orchestration of the digital experience; Digital campaign Landing & Localization; Client Journey validation and customization; Paid Media performance (KPIs), strategy and execution, ongoing tracking of KPIs for Geo/Market performance; Marketing Automation routing /validation; Web performance and Optimization.
Performance objectives: Accountable for Digital outcomes
Response Management – Sales/Marketing actions to improve CI build/quality
Hand Raising Moments – ensure HRMs are activated and flowing properly
Workload Conversion – quantity/quality, maximize conversion of CIs/CSs to SQL and WR from digital execution
NCA/PLG aligned: Participates on Digital Sales Weekly interlocks and NCA inbound/outbound management system to drive digital performance.
Account led/SSEP aligned: joins relevant management system to drive digital performance (ie consulting BDRs)
This is a Hybrid role, attendance to the office will be required only 3 times peer week.
MCCJBID
BCRMCC_23
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