Capital One Manager Marketing Operations 

United States, New York, New York 

380970285

NYC 299 Park Avenue (22957), United States of America, New York, New York Manager, Marketing Operations

What you’ll do

• Monitor the collection, management, and flow of data between marketing and sales systems (Marketo, Salesforce, etc.), identifying and rectifying any inconsistencies or inaccuracies to maintain data integrity and hygiene

• Conduct ongoing analysis in our marketing database and provide insights that help drive lead generation, nurture, and qualification strategies and efforts

• Identify qualified segments within our database we should target with nurture campaigns and/or account based marketing programs to increase conversion rates of MQLs into opportunities

• Develop and maintain lead qualification criteria and regularly update based on new learnings, data, and feedback provided by the sales team

• Partner closely with the Revenue Operations team to track & analyze the impact of marketing efforts on customer acquisition & develop unified pipeline reporting

• Develop and lead a holistic marketing reporting program, creating & socializing reports on marketing performance, ROI, and operational efficiency, leveraging insights to recommend optimizations & future strategy

• Maintain all tracking tags, infrastructure, and permits across various channels and platforms to ensure accurate and compliant data collection & processing (Marketo, Google Analytics, UTMs, web pixels, etc.)

• Ensure effective rollouts of new marketing operations capabilities and technology, including implementation plans, change management, training, and adoption monitoring

• Identify bottlenecks and inefficiencies in marketing operations processes and workflows; develop and implement strategies for process improvement

• Secure & maintain contracts for third party vendors and marketing tools and lead the strategy on how to get the most ROI from each

• Create and maintain scalable processes that ensure best practices in lead generation and database management

Who you are

You want to be anEVIDENCE-BASED MARKETERwho...

As anINDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor’s degree

• At least 5 years experience in a B2B marketing operations role

Preferred Qualifications

• Strong data analysis skills

• 2 or more years experience with Adobe Marketo and Salesforce

• 5 or more years of working experience in technology or SaaS based businesses

• Understanding and familiarity with Account Based Marketing (ABM) strategies and programs

• Highly organized and detail-oriented with experience in cross-functional and matrixed teams

New York City (Hybrid On-Site): $147,800 - $168,700 for Manager, Marketing San Francisco, California (Hybrid On-Site): $156,700 - $178,800 for Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.