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What you’ll do
Monitor the collection, management, and flow of data between marketing and sales systems (Marketo, Salesforce, etc.), identifying and rectifying any inconsistencies or inaccuracies to maintain data integrity and hygiene
Conduct ongoing analysis in our marketing database and provide insights that help drive lead generation, nurture, and qualification strategies and efforts
Identify qualified segments within our database we should target with nurture campaigns and/or account based marketing programs to increase conversion rates of MQLs into opportunities
Develop and maintain lead qualification criteria and regularly update based on new learnings, data, and feedback provided by the sales team
Partner closely with the Revenue Operations team to track & analyze the impact of marketing efforts on customer acquisition & develop unified pipeline reporting
Develop and lead a holistic marketing reporting program, creating & socializing reports on marketing performance, ROI, and operational efficiency, leveraging insights to recommend optimizations & future strategy
Maintain all tracking tags, infrastructure, and permits across various channels and platforms to ensure accurate and compliant data collection & processing (Marketo, Google Analytics, UTMs, web pixels, etc.)
Ensure effective rollouts of new marketing operations capabilities and technology, including implementation plans, change management, training, and adoption monitoring
Identify bottlenecks and inefficiencies in marketing operations processes and workflows; develop and implement strategies for process improvement
Secure & maintain contracts for third party vendors and marketing tools and lead the strategy on how to get the most ROI from each
Create and maintain scalable processes that ensure best practices in lead generation and database management
Who you are
You want to be anEVIDENCE-BASED MARKETERwho...
As anINDIVIDUAL:
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
Basic Qualifications
Bachelor’s degree
At least 5 years experience in a B2B marketing operations role
Preferred Qualifications
Strong data analysis skills
2 or more years experience with Adobe Marketo and Salesforce
5 or more years of working experience in technology or SaaS based businesses
Understanding and familiarity with Account Based Marketing (ABM) strategies and programs
Highly organized and detail-oriented with experience in cross-functional and matrixed teams
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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