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Gong Marketing Operations Manager United States, California, San Francisco 821810713
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RESPONSIBILITIES
- Marketing Operations:
- Manage and optimize the marketing technology stack, including Marketo, LeanData, Salesforce, and Workato, ensuring tools are fully utilized and integrated effectively.
- Campaign operations, including email marketing, automation workflows, lead scoring, segmentation, and nurturing strategies.
- Ensure accurate and efficient lead flow processes, including routing, deduplication, and data hygiene, to maintain a high-quality database.
- Collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment, including lead handoff and pipeline reporting
- Analytics & Reporting :
- Own the design, creation, and maintenance of dashboards and reports in Salesforce, Tableau, and Sheets to give the team a clear view of key marketing metrics and trends, enabling fast and impactful decision-making.
- Dive deep into ad hoc analyses across channels like SEO, paid search, website, and event marketing, uncovering actionable insights that directly shape strategy and drive growth.
- Shape the evolution of Gong’s measurement frameworks—such as attribution modeling and MMM—ensuring our methods adapt to the company’s growing needs while delivering sharper ROI insights and driving smarter marketing investments
- Strategic Collaboration:
- Find creative ways to streamline processes, automate tasks, enhance our tech stack, and level up the marketing team's skills with impactful training.
- Create easy-to-follow playbooks and resources to level-up best practices and keep everyone on the same page across teams.
- Support innovative cross-functional projects like fine-tuning lead management and building smarter attribution models to help drive growth and success.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- 6-10 years of experience in marketing operations and analytics, preferably in a B2B SaaS environment
- Experience with marketing automation platforms (Marketo), CRM systems (Salesforce), data orchestration tools (LeanData), integration tools (Workato), visualization tools (Tableau), and database tools (Snowflake).
- Proven experience with campaign operations, lead flow management, data hygiene, and attribution models.
- Strong understanding of marketing KPIs and pipeline analytics
- Technical aptitude with the ability to troubleshoot and solve system issues
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- Familiarity with ABM strategies and tools
- Experience with predictive analytics and advanced attribution modeling
- Certification in Marketo, Salesforce, or Tableau
- Knowledge of SQL or other data querying languages is a plus
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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