NetApp Marketing Operations Manager 

United States, Colorado, Boulder 

683035998

In this role, you will be helping NetApp evolve the way Marketing drives demand and translates that demand to real sales impact. You will be the primary business process steward for several tools in our martech stack including our CRM, and will help optimize our campaign orchestration and lead management strategies to be compatible in a hybrid SaaS and traditional hardware environment. Prior experience and industry best practices will be leaned on to develop new business processes that enhance our tech stack and processes held within (campaign operations, campaign hierarchy, lead scoring, lead routing, data orchestration, integrations, lead qualification, etc), and you will eventually help transform these strategies into business requirements for delivery. This role will collaborate with several other groups including Sales Ops, IT, Data Science, Marketing Automation, Audience Management, Marketing Reporting & Analytics, and the Marketing Technology Office on related projects.

Responsibilities:

• Be the conduit for managed projects that connects all SMEs, stakeholders, IT, Sales Ops, and other key resources in and outside of DMO
• Leverage broad experience across multiple disciplines of Digital Marketing and Marketing Operations to lead strategic business initiatives and develop optimized business processes
• Define program/project success criteria
• Define and develop Business Requirements Documentation for managed projects
• Serve as Marketing’s primary stakeholder for business process design and optimization for NetApp’s CRM, leading all process mapping for Demand to Opportunity
• Collaborate with the team to evolve the following business processes in close collaboration w/ other stakeholders:
• Data Orchestration
• New technology evaluation
• Lead and account scoring
• Lead Management
• Lead Routing
• Lead Acceptance/Qualification/Rejection
• Workflow/Rule-based notifications
• Lead to meeting to Opportunity workflow rules
• Marketing intelligence integrations & object page layouts
• Campaign Management and Measurement
• Evaluation and selection of new tools to streamline processes centric to our CRM/MAP and improve performance across teams
• Articulation of business problems, and documentation of business requirements and outcomes to stakeholders in Marketing, Sales Ops, and IT
• Lead project organization, timelines, deliverable tracking, and weekly project updates in Asana
• Assist with User Acceptance Testing
• Create business process documentation and training materials
• Educate and train power users and business process champions
• Regularly assess program/project success post-completion and proactively lead program optimization.
• Plan and carry out scalable marketing strategies for integrating new acquisitions into our MAP/CRM systems and data ecosystem

• 7+ years of experience in Marketing, 5+ in Marketing Operations with a strong focus on process mapping and optimization; experience in B2B tech is preferred
• Bachelor's degree in marketing, business, or related quantitative/analytical field required
• 5+ years of Salesforce experience including reporting/dashboard development, lead management, routing rule logic, object page layout design, suppression criteria, etc
• Proven track record of meeting deadlines under pressure with competing and changing priorities in a fast paced, dynamic environment
• Working knowledge of the MarTech stack and processes, and how tools contribute to the overall B2B lead/revenue generation process
• Analytical background w/ experience in leveraging performance data to inform strategy and decision-making
• A trusted consultant's presence, ability to listen, engage, influence and educate
o Able to hold a room with leadership by gaining respect as a subject matter expert
o Can understand business problems at granular level to diagnose
• Strong Microsoft Office skills including Excel and PowerPoint