Adidas BRAND ACTIVATION SPECIALIST 

China, Shanghai, Yangpu District 

300434335

Purpose & Overall Relevance for the Organization:

The Brand Activation Specialist will work to positively develop the adidas brand image and achieve commercial KPIs through a holistic range of marketing strategies; including ATL/BTL marketing, paid media execution, PR, events, social and internal communications.

Key Responsibilities:

· Support Brand Communication strategies and execution for adidas Pacific, including key category areas of Brand, Running, Football, Training, Outdoor and Originals.

Support in the planning and execution of paid media campaigns, including asset localization, media buying and agency communications.

· Ensure Category and Brand Plan executional excellence, monitor, and report on performance against the Brand and Business KPIs.

· Assist in all aspects of the day-to-day operations of the Brand Communications department, including product ordering and invoice management.

· Drive the local market seeding strategy in collaboration with Sports Marketing, ensuring social and media reach of key product campaigns.

· Support market analysis including, but not limited to, competitor, consumer and category trends.

· Work closely with the Sports Marketing, Digital Activation and Omni Channel activation teams to deliver holistic marketing strategies.

Key Relationships:

· adidas Pacific Brand (Communications, CTC, Omni, Sports Marketing, Digital)

· adidas Pacific Customer Service

· adidas Pacific e-Commerce and Retail

· adidas Emerging Markets

· Advertising, Media and Events agencies

Knowledge, Skills and Abilities:

· Passion for sports

· Positive attitude and ability to adapt through changing conditions

· Understanding of the paid media landscape

· Ability to collaborate and work in a faced paced team environment

· Comfortable with systems, data and analytics

· Strong presentation and communication skills

· Effective time management skills

· Working cross-functionally in a diverse team

· Strong interpersonal skills (e.g. relationship management, facilitation, etc.)

· Basic MS Office skills

Requisite Education and Experience / Minimum Qualifications:

· University degree, preferably in marketing/business/communications

· Marketing experience: 2+ years

· Fluent in English

The successful candidate will receive a competitive base salary, and a range of adidas employee benefits, which may include:

• Bonus & Perks – Enjoy performance incentives and recognition for your hard work.
• Product Discounts – Enjoy generous discounts across all adidas merchandise.
• Hybrid Work Options – 3 days in the office/2 day remote.
• Flexible Work Hours.
• Fitness – Annual gym membership.
• Wellbeing – We invest in your mental health and wellbeing through training and access to the Employee Assistance Programs.
• Parental Benefits – thought-out benefits for both Mum and Dad.
• People and Culture - Employee Engagement Events throughout the year.