Adidas ASSISTANT MANAGER MEDIA ACTIVATION BRAND ADIDAS 

China, Shanghai, Yangpu District 

829111354

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient full funnel media activation to support brand priority concept / campaign with integrating multi-media consumer touch point including performance media under full alignment with the Country Brand Activation teams and eCommerce.

Assistant Manager Media Activation supports or drives media activation for category concepts and plan and manage daily operation of performance media closely working with Digital Activation and eCommerce teams.

[Responsibilities]

• Collaborate with the respective counterpartsto align and execute local campaigns
• Responsiblefordevelopment of performance media (SEM, display, social, app AD, etc) strategy with supervision from the manager and performance on a day-to-day basis to meet eCom KPIs and customer acquisition goals of eCommerce and Membership.
• Dig into channel data to drive testing, reporting, optimization,and analysis on performance media to identify key levers and opportunities fortheimprovements
• Work closely with theNewsroom and Digital Activation teamto avoidpost-Work closely with theNewsroom and Digital Activation teamto avoidpost- targetingconflicts throughsocial network channels
• Research/Tracking & reporting
• Budget and agency management with supervision from the manager

[Requirements]

• Working experience for Digital Ad especially with programmatic Media management/control
• Strong understanding of digital infrastructure and tracking methods including cookies, tag management, cross device measurement technologies
• Solidunderstanding of the display technology/agency/publisher/advertiser ecosystem/attribution modelling
• Solid technical experience with ad serving, DSPand data management platforms (e.g. DoubleClick, MediaMath, BlueKai) is beneficial
• Good understanding and experience with X (Twitter), Facebook, Instagram and LINE
• Experience ofweb analytics and adserving platforms (e.g. Google Analytics and DoubleClick Campaign Manager)
• Beanalytical, logical,and data driven
• Strong PowerPoint skill andAdvanced Excel skills and exceptional attention to detail
• Highly proficient in spreadsheet analyses related to marketing and sales KPIs
• Communication skill is highly required, with internally and business partners.

Requisite Education and Experience / Minimum Qualifications:

• ’s degree in business, Marketing, Communications, or related field
• At least 2-3 years of experience in display performance media, RTB technology vendor, publisher or advertiser with a clear focus on sales campaign
• Business Level in English
• Fluent in Japanese

• Media Activation Sr.Manager
• Country Brand Activation (Brand Comms, Digital Activation, Newsroom)
• Membership
• eCommerce
• FP&A
• APAC Brand Digital Activation Media
• ExternalAgencies
• Local Media Partners