Adidas ASSISTANT MANAGER MEDIA ACTIVATION BRAND ADIDAS 

Vietnam, Ho Chi Minh City 

809707967

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient full funnel media activation to support brand priority concept / campaign with integrating multi-media consumer touch point including performance media under full alignment with the Country Brand Activation teams and eCommerce.

Assistant Manager Media Activation supports or drives media activation for category concepts and plan and manage daily operation of performance media closely working with Brand Comms, Digital Activation and eCommerce teams.

[Responsibilities]

• Support to develop effective holistic media plan to support business and brand objectives and manage performance. Collaborate with the respective counterparts to align and execute local campaigns
• Responsible for development of performance media (SEM, display, social, app AD, etc) strategy with supervision from the manager and performance on a day-to-day basis to meet eCom KPIs and customer acquisition goals of eCommerce and Membership.
• Dig into channel data to drive testing, reporting, optimization, and analysis on performance media to identify key levers and opportunities for the improvements
• Research/Tracking & reporting
• Budget and agency management with supervision from the manager

[Requirements]

• Working experience for Digital Ad especially with programmatic Media management/control including search, display and PLA
• Strong understanding of digital infrastructure and tracking methods including cookies, tag management, cross device measurement technologies
• Solid understanding of the display technology/agency/publisher/advertiser ecosystem/ attribution modelling
• Solid offline media planning experience (e.g. TV, OOH, magazine) is beneficial
• Good understanding and experience with Google, X (Twitter), Facebook, Instagram and LINE/Yahoo
• Experience of web analytics and ad serving platforms (e.g. Google Analytics)
• Be analytical, logical, and data driven
• Strong PowerPoint skill and Advanced Excel skills and exceptional attention to detail
• Communication skill is highly required, with internally and business partners.

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree in business, Marketing, Communications, or related field
• At least 2-3 years of experience in display performance media agency, RTB programmatic media technology vendor, publisher or advertiser with a clear focus on sales campaign
• Business Level in English
• Fluent in Japanese

• Country Media Activation Sr.Manager
• Country Brand Activation (Brand Comms, Digital Activation, Newsroom)
• Membership
• eCommerce
• FP&A
• External Agencies
• Local Media Partners