Adidas SENIOR MANAGER BRAND ACTIVATION 

China, Shanghai, Yangpu District 

59278325

Purpose/ Mission:

- Plan, execute, monitor brand/ marketing calendar at country level, taking proper actions as required to deliver both business and brand equity objectives.

- Act as the country’s “brand ambassador” across points of contact with all the stakeholders, including consumers.

1. Brand

• • Local brand P/L shared responsibility (incl. MaEx deployment and monitoring)
  • One point contact to marketing subjects presenting for the CM and SEA
  • Implement global / SEA brand strategy at country level
  • Implement local brand and sports marketing activation programs (yearly marketing plan)
  • Implement, evaluate, and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital marketing
  • Implement and monitor marketing communication processes monitoring and 360 executions
  • Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
  • Local market research when / if applicable (consumer focus)
  • Build & manage Entertainers & Influencers Marketing
  • Management of relationships with teams / athletes e.g AR community, Local KOLs…etc.

2. Category:Implement Integrated Marketing Brand Efforts

• • Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS
  • Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
  • Align and synchronize specific market needs with area direction for Price / standard margin delivery.
  • Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters.
  • Monitoring and feedback of campaign impact.
  • Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets.

3. GTM / Sell In:Support sell-in and key account pre-line meetings

• • Lead and manage country GTM process in conjunction with the EM/SEA’s one.
  • Drive optimal implementation of areas such as Range architecture /product collections/hype product allocations / package buys across channels
  • Assist Sales in pre-line meetings by aligning relevant range offer and providing sell though enhancing solutions
  • Rationalize key account needs and provide feedback and recommendation to area for courses of action.
  • Monitor regularly compliance to the set range distribution channel guidelines
  • Ensure delivery of category product range internally and externally across the entire channels.
  • Drive shelf space acquisition and new business development opportunities with sales teams.

B - People

• • Develop & nurture an effective marketing team in country in conjunction with EM/SEA
  • Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve it objectives
  • Conduct periodic performance standards and giving inputs / recommendations to develop talents pull for the brand and organization.

C - Operations

• • Actively participating in the operational and strategic decision-making process in country
  • Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)
  • Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview.
  • Protecting interests and assets of company
  • Building and developing the local team
  • Actively support the development plans of other departments and promote cross department co-operation.