Adidas SENIOR DIRECTOR BRAND ACTIVATION ZONE EAST 

China, Shanghai, Yangpu District 

329815738

Purpose & Overall Relevance for the Organization:

Create, drive and. Lead local relevant extension of Global campaigns by using the strong brand partner portfolio (Sports Marketing, Culture Marketing).

Key Responsibilities:

• , consistently driving high performance, talent management, and engagement. Being responsible for succession and talent acceleration within the organization.
• Being a key contributorwithin Central Europe Brand 1st line , Central Europe Extended Leadership team and Zone East organization .
• Act as a role modeland drive values and culture across Cluster Central.
• Set Brand objectivesin accordance with Brand KPI direction provided in the Global Brand Strategy.
• Drive the consolidated approachacross categories and across Brand Communications, Omnichannel Activation and Sport Marketing to guarantee aligned activation strategies.
• Drive the consolidated approachacross category and cross retailer network (off & on-line) to guarantee aligned activation strategies.
• Drive and leadcategoryactivation plans, ensuring execution excellence in alignment with all stakeholders (i.e. BU EU, Go-To-Market Teams, Sales teams, Digital partner commerce, Own Retail)
• Create, drive and executeZone East specific key brand initiativesbased on Global & EU guidelines
• Set a clear operating framework and KPI’s for local marketing functionsie Brand Comms / Omni Channel / Sports Marketing / Key Account department heads
• Drive a ‘one adidas’ consolidated approach in Zone Eastintegrating and co-ordinate of all local and global marketing teams which impact the Zone East consumer i.e. Entertainment Management, Trend marketing, Global Sports Marketing
• Monitor execution locallyand in Market sub-units.
• Input into creation of European Brand Planand Marketing Working Budget, Omnichannel and Key Account Activation Calendar and feedback on tools – this includes strategic input where required
• Responsible for Cluster/Country Marketing Working Budgetand co-ownership of SWB optimization to deliver best return vs investment

Key Relationships:

• Zone East management team (i.e. Sales, Own Retail/Franchise, HR, Finance)
• GoToMarket Cluster Central Europe Teams
• Europe Business Units
• Brand Activation peers Zone Central
• Other Cluster/Zone Brand Directors
• Europe VP Brand Activation
• Retailers, Brand Partners (Sports Marketing & Culture Marketing), agencies

KPIs:

• Brand KPIs
• Market share
• Marketing Working Budget management
• Optimization of Global vs. Market content and storytelling

Knowledge, Skills and Abilities:

• Passionate about sports and the culture born from it
• Senior level leader with a minimum of 8 years progressive leadership responsibilities
• Horizontal leadership experience
• Deep functional experience in Brand Management, Marketing and/or Sales
• Ability to work in a Matrix organisation with experience in influencing cross-functionally and cross-culturally
• Proven leadership and managerial skills
• Very strong interpersonal skills (e.g. presentation, inspiration, communication, negotiation)
• Proven methodological skills (e.g. business planning, strategic development)
• Extensive knowledge of the adidas business along with significant industry experience
• Mental flexibility, ownership, determination, motivation

Requisite Education and Experience / Minimum Qualifications:

• Minimum of Bachelor’s Degree; MBA a plus
• Business: minimum 10-15 years
• Functional: minimum 5 years experience in the sporting goods industry
• Leadership: minimum 8-10 years in management
• Cross-functional experience, ideally with marketing / sales / management
• Industry: sporting goods / consumer goods / brand driven