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Adidas SENIOR DIRECTOR BRAND ACTIVATION ZONE EAST 
China, Shanghai, Yangpu District 
329815738

12.08.2024

Purpose & Overall Relevance for the Organization:

Create, drive and. Lead local relevant extension of Global campaigns by using the strong brand partner portfolio (Sports Marketing, Culture Marketing).

Key Responsibilities:

  • , consistently driving high performance, talent management, and engagement. Being responsible for succession and talent acceleration within the organization.
  • Being a key contributorwithin Central Europe Brand 1st line , Central Europe Extended Leadership team and Zone East organization .
  • Act as a role modeland drive values and culture across Cluster Central.
  • Set Brand objectivesin accordance with Brand KPI direction provided in the Global Brand Strategy.
  • Drive the consolidated approachacross categories and across Brand Communications, Omnichannel Activation and Sport Marketing to guarantee aligned activation strategies.
  • Drive the consolidated approachacross category and cross retailer network (off & on-line) to guarantee aligned activation strategies.
  • Drive and leadcategoryactivation plans, ensuring execution excellence in alignment with all stakeholders (i.e. BU EU, Go-To-Market Teams, Sales teams, Digital partner commerce, Own Retail)
  • Create, drive and executeZone East specific key brand initiativesbased on Global & EU guidelines
  • Set a clear operating framework and KPI’s for local marketing functionsie Brand Comms / Omni Channel / Sports Marketing / Key Account department heads
  • Drive a ‘one adidas’ consolidated approach in Zone Eastintegrating and co-ordinate of all local and global marketing teams which impact the Zone East consumer i.e. Entertainment Management, Trend marketing, Global Sports Marketing
  • Monitor execution locallyand in Market sub-units.
  • Input into creation of European Brand Planand Marketing Working Budget, Omnichannel and Key Account Activation Calendar and feedback on tools – this includes strategic input where required
  • Responsible for Cluster/Country Marketing Working Budgetand co-ownership of SWB optimization to deliver best return vs investment


Key Relationships:

  • Zone East management team (i.e. Sales, Own Retail/Franchise, HR, Finance)
  • GoToMarket Cluster Central Europe Teams
  • Europe Business Units
  • Brand Activation peers Zone Central
  • Other Cluster/Zone Brand Directors
  • Europe VP Brand Activation
  • Retailers, Brand Partners (Sports Marketing & Culture Marketing), agencies

KPIs:

  • Brand KPIs
  • Market share
  • Marketing Working Budget management
  • Optimization of Global vs. Market content and storytelling

Knowledge, Skills and Abilities:

  • Passionate about sports and the culture born from it
  • Senior level leader with a minimum of 8 years progressive leadership responsibilities
  • Horizontal leadership experience
  • Deep functional experience in Brand Management, Marketing and/or Sales
  • Ability to work in a Matrix organisation with experience in influencing cross-functionally and cross-culturally
  • Proven leadership and managerial skills
  • Very strong interpersonal skills (e.g. presentation, inspiration, communication, negotiation)
  • Proven methodological skills (e.g. business planning, strategic development)
  • Extensive knowledge of the adidas business along with significant industry experience
  • Mental flexibility, ownership, determination, motivation

Requisite Education and Experience / Minimum Qualifications:

  • Minimum of Bachelor’s Degree; MBA a plus
  • Business: minimum 10-15 years
  • Functional: minimum 5 years experience in the sporting goods industry
  • Leadership: minimum 8-10 years in management
  • Cross-functional experience, ideally with marketing / sales / management
  • Industry: sporting goods / consumer goods / brand driven