Adidas SENIOR MANAGER TECH SEO 

Singapore, Singapore 

903720431

General Purpose:

Technical SEO Strategy & Cross-Functional Leadership

• Lead the identification and resolution of technical SEO issues, such as crawl errors, rendering challenges and indexability problems.

• Act as the main point of contact with product teams to implement technical SEO recommendations, ensuring a smooth integration with existing technical systems and processes.

• Establish and promote robust SEO Quality Assurance processes for all development cycles, including pre-launch and post-launch checks during platform updates and new feature rollouts.

• Drive the adoption of Global tech SEO best practices, providing training, documentation and support to ensure scalability across markets.

Optimization & Testing

• Oversee key technical optimization initiatives, including site speed enhancements (e.g., Core Web Vitals metrics like LCP, INP and CLS).

• Scale the existing SEO testing framework, supporting regional SEO teams to conduct split tests that validate technical and strategic changes.

• Evaluate and optimize page rendering strategies, ensuring server-side rendering (SSR) and hybrid solutions are search engine-friendly.

• Collaborate on strategies for dynamic rendering and cache management to enhance crawlability and indexability, aligning user experience with search engine requirements.

Migrations & Insights

• Lead end-to-end planning and execution for major site changes, including platform migrations, ensuring minimal impact on organic visibility.

• Conduct post-migration audits to address potential technical issues and monitor traffic.

• Proactively identify tech SEO improvement opportunities and reporting key findings to senior leadership in a clear manner.

Key Relationships

• Regional SEO Teams

• Product Teams

• Content Delivery Network (CDN) Team

• Data Collection & Site Performance

• Site Reliability Engineering

• Content Strategy team

• Product Data Enrichment

• Analytics

• Business Units

Requirements, Education & Professional Experience:

• Bachelor’s degree in Business, Marketing or a related field.

• 8+ years of experience in SEO, with a strong background in implementing strategies within an eCommerce environment.

• Proven ability to work efficiently in a cross-functional organization, developing influential and collaborative relationships with stakeholders.

• Very good project management skills, with a proven ability to lead projects from conception to execution and deliver measurable results.

• Fluent in English, both verbally and written.

Soft Skills:

• Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels.

• Strong leadership abilities, with a proven track record of guiding teams toward shared goals and fostering collaboration.

• Creative and energetic team player, driven by a passion for driving traffic growth and achieving impactful results.

Hard Skills:

• Advanced proficiency in analytics platforms (e.g., Adobe Analytics, Google Search Console).

• Extensive experience with SEO tools, including keyword tracking, keyword research, domain analysis, crawl and log analysis.

• Strong organizational and prioritization skills, with the ability to execute effectively in dynamic environments.