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Graphic Designer
: Global Brands
: Creation Center Shanghai
Direct Reporting LineSenior Graphic Designer
Indirect/secondary reporting line: NA
: China
Number of Personnel Managedsee org. chart
Cost Center/Budget and/or Revenue Responsibility: no
Purpose & Overall Relevance for the Organization:
• Develop short calendars industry-leading creativegraphic design
Key Responsibilities:
• Graphic design creative development of concepts that extend adidas apparel product strategy with a clear focus on China market needs across sportswear, kids, originals and basketball categories in the Graphic COE (Centre of Excellence) team
• Develop consumer-centric creative graphic design strategies and solution-driven execution
• Collaborate with the Product Design team to ensure holistic storytelling
• Collaborate with cross-functional team members to ensure consumer- and brand-focus
• Create highly relevant top-class graphic design solutions and ensure the accurate translation of those into tech packs, which include all relevant sketches, artworks, fit, material, color, and trimming information
• Follow up on creative strategy on strike off sample level and ensure maximum market and consumer relevancy
• Review and approve production stages of graphic design creative execution
• Maximize results within the given budget and timeframes
• Can-do mindset, seeking solutions driven within the complex multiple overlapping creation calendars with limited time and resource
• Present and communicate creative solutions with clarity, effectively selling ideas to a variety of stakeholders
• Identify opportunities for improvement and change and proactively initiate own proposals/projects
Key Relationships:
• Senior Graphic designers, Apparel designers
• Product Marketing
• Product Development, pattern maker
• Business Unit
• External Creative Resources (agencies, freelancers, ateliers, photographers, etc)
Knowledge, Skills and Abilities:
• Abode Creative Illustrator, Photoshop & other design apps: expert level required
• Strong visual conceptualization and verbal presentation skills with the ability to create and showcase impactful, exciting visual concept
• Strong knowledge of Graphic design for apparel products that must include a good level of understanding of apparel product graphic design, graphic executions, branding, font, typography, logo & symbols & icons, illustration, layout, colors and story telling
• Strong knowledge of apparel product range as a collection that must include a good level of understanding of overall apparel business strategy and ability to utilize vital insight with deep thinking
• Art Direction of photoshoots, pre-press reviews, and approvals are bonus
• IT skills: Excel, Word, PowerPoint: advanced /Outlook
• Language: English: excellent; Knowledge of Chinese is an advantage
Requisite Education and Experience / Minimum Qualifications:
• Under-graduate level Design education or a combination thereof
• Solid education and advanced experience in the creative development of communication tools
• At least 4-6 years experience in Graphic Design in the Graphic design/visual communication teams
• Graphic Design experience in the Sporting Goods/Fashion Industry will be an advantage
• Graphic Design experiencein another industry requires assessing knowledge of the apparel/fashion trend, passion for sports and products, and interest in apparel and sports industries
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
• Passion for adidas and it’s mission
• Passion for sports, culture, fashion, design
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