Your Impact
As a key creative leader, you will drive the development and execution of creative strategy and messaging across Cisco's Data Center, Internet & Cloud Infrastructure portfolio. You’ll own the evolution of our portfolio narrative, ensuring alignment with Cisco's corporate messaging pillars while crafting distinct and compelling stories for our solutions. This role requires a combination of creative vision, strategic thinking, and deep experience in B2B technology marketing.
- Develop and maintain the portfolio messaging framework to ensure alignment with Cisco's corporate narrative while creating differentiated solution stories.
- Establish and optimize foundational processes for creative operations.
- Collaborate closely with partners across Product Marketing, Product Management, Central Marketing, Revenue Marketing, and Sales Enablement to deliver impactful, integrated messaging.
- Drive strategic narrative development that supports Cisco’s messaging pillars, clarifies portfolio positioning, and resonates with both technical and business audiences.
- Lead creative initiatives for product launches, ensuring cohesive storytelling, timely asset delivery, and strong go-to-market impact.
- Balance long-term strategic initiatives with rapid-turn creative needs through effective prioritization and execution.
Minimum Qualifications
- Bachelor’s degree and 10 years of product marketing experience, or Master’s degree and 5 years of experience.
- 7+ years of experience driving creative strategy in B2B technology marketing, preferably in large, matrixed organizations.
- Proven track record developing messaging frameworks and narrative architecture.
Preferred Qualifications
- Understanding of enterprise infrastructure, cloud, and data center solutions.
- Experience driving creative strategy within enterprise technology companies.
- Success in aligning product narratives with corporate messaging.
- Expertise in creative operations and multi-functional collaboration.
- Strong ability to build scalable, repeatable processes in dynamic environments.