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Apple Small Business Product Marketing Manager United States, West Virginia 687370536
Today
- Define and evolve product positioning and messaging for small business audiences across Apple hardware, software, and services.
- Lead the development of compelling product content, messaging frameworks, presentations, and marketing assets used across campaigns, web, field, and channel.
- Drive integrated marketing programs and key seasonal campaigns, partnering with Marcom, PR, sales, and retail teams to bring Apple in small business to life.
- Serve as the marketing lead for small business developer engagement, collaborating with developer relations to elevate app partners and use cases that differentiate Apple’s platforms.
- Partner closely with channel teams to build scalable enablement strategies, training materials, and field assets that support Apple’s presence in partner channels.
- Gather insights from customers, partners, and internal teams to inform strategy, identify messaging gaps, and represent the voice of small business customers.
- Monitor industry trends, small business needs, and competitive movements to influence future product and marketing direction.
- Support key product launches and business moments relevant to small business customers, collaborating with global teams to ensure relevance and impact.
- 5+ years of experience in product marketing, B2B marketing, or related roles, with a proven track record in technology or small business segments.
- Bachelor’s Degree required.
- Expertise in positioning, messaging, and storytelling for small business audiences—with the ability to turn complex product value into compelling customer benefits.
- Strong cross-functional leadership skills, with experience driving alignment across product, sales, marcom, and channel teams.
- Experience with developer ecosystems and third-party app marketing is a strong plus.
- Skilled at building marketing strategies and delivering both strategic frameworks and high-quality execution.
- Customer-first approach with a deep curiosity about the needs and behaviors of small business users.
- Experience working with or enabling indirect sales channels, such as resellers or telcos.
- Passion for Apple products and helping businesses succeed through innovation and simplicity.
- MBA or equivalent experience preferred.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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