Strategic Outreach : Collaborate with the analytics team to identify and target high-value prospects for the Lighthouse program. Develop and execute compelling outreach campaigns across various channels (email, phone, etc.) to engage potential customers.
Relationship Deepening : Develop and implement a comprehensive customer engagement model specifically for the Lighthouse program, focused on building long-term relationships and fostering customer loyalty. Continuously engage with customers, demonstrating value, gathering feedback, and identifying opportunities for deeper integration and growth.
Success Story Development : Identify and cultivate high-impact customer success stories within the Lighthouse program to showcase the positive impact of Intuit products. Collaborate with marketing to develop compelling narratives and prepare customers for participation in case studies, testimonials, and Intuit events.
Feedback Champion : Establish a systematic process for gathering and analyzing customer feedback specifically from Lighthouse participants. Proactively share insights with internal teams to inform product development, refine the Lighthouse program, and advocate for customer needs.
Action-Oriented & Organized : Track all touchpoints meticulously, ensuring accurate records of interactions, needs identified, and next steps. Stay on top of follow-ups, ensuring no opportunity slips through the cracks.
Qualifications
Customer-Centric Mindset : A genuine passion for understanding and advocating for customer needs. Proven ability to build strong relationships and establish trust.
Experience : 5+ years of experience in a senior level customer-facing role, ideally within a sales, business development, or customer success capacity.
Communication Prowess : Exceptional written and verbal communication skills. You're able to clearly articulate value propositions, craft compelling emails, and build rapport through phone conversations.
Analytical Mindset : Comfortable interpreting data to inform your outreach strategies and track progress against goals.
Self-Starter : You're proactive, resourceful, and take initiative. You're able to manage your time efficiently and thrive in a fast-paced environment.
Passion for People : You genuinely enjoy connecting with others, understanding their needs, and fostering relationships.
Bonus Points:
Experience with CRM systems (e.g., Salesforce, HubSpot)
Familiarity with marketing automation tools
Knowledge of Intuit suite of products and ecosystem