Sony Senior Marketing Communications Manager 

United States, California, San Jose 

287098325

This position has the responsibility for planning and execution of the marketing communications strategy and tactics for Sony Biotechnology product portfolio.

• As a key member of Sony Biotechnology Marketing team, the position has the responsibility to lead initiatives in external communication, working with internal team and external vendors and contractors as needed. The person in this role will also be responsible for managing the budget for the Marketing communications activities – ensuring that projects are executed on-time and in-budget while ensuring alignment with branding, output quality and customer engagement goals.

Highlights of the Position:

In this role, the operational objective would be to -

• Meet KPIs for on-time delivery of high-quality content that is based on tactical plans while remaining within the allocated budget.

• Ensure alignment with Product strategies and Market dynamics

• Maintain cadence of reporting to understand impact of executed projects and adjust as needed to maximize customer engagement for all efforts

• Manage departmental budgets and expenses to delivermarket-standard ROI

Responsibilities:

• Manage and Lead Creative development projects – Responsible for the execution of high-impact campaigns across digital, print, video, and user community marketing to meet strategic objectives for the business. Work with agencies, contractors and internal resources as needed on execution.

  • Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing/CRM leads.
  • Content Development: Lead the creation and production of high-value, customer-facing materials designed to drive thought leadership.
  • Support product marketing in developing sales enablement programs and tools.
  • Guide teams, manage multiple projects, and work effectively with all stakeholders.

• Ensure Brand alignment across projects - Maintain and evolve visual identity for the biotechnology business while staying aligned with the guidance and philosophy of the umbrella brand.

• Collaborate Cross-Functionally for effective execution of tactical plans.

  • Work closely with product marketing, and scientific affairs teams to parlay scientific concepts into engaging creatives.
  • Provide leadership and creative direction to designers, and contractors to achieve excellence.
  • Partner with Finance teams on budget and forecasting processes.
  • Collaborate with field marketing lead and web/digital lead to ensure that all activities and campaigns are aligned with respect to time, budget and resourcing.
  • Work with Legal and compliance team to ensure that the necessary processes are followed for external engagement, contracting etc., in line with governing regulations.

• Develop, and manage departmental budget for highest impact and ROI working directly with Department manager.

  • Maintain a monthly tracker and forecasting process/dashboard to maintain visibility.
  • Track effectiveness of contracted resources and agencies engaged and provide feedback when needed to ensure output quality.
  • Proactively inform and propose necessary adjustments to budget/resources for delivery of campaigns in a timely manner with high quality.

• As needed – work with Department manager to review, identify, and select external marketing communications service providers and articulate quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues.

• Supervise internal marketing communication team member(s)

Honesty, trustworthiness, and ethical conduct are material requirements for the performance of the responsibilities of this position.

Qualifications

Education - Bachelor’s degree in communications, journalism, public relations, or related area.

Experience –

• 10+ years in an agency or in-house creative role, with a strong background in integrated marketing campaigns, working in the life science or biotechnology segment, with at least 3 years in a managerial capacity.

• Demonstrated experience of managing contractors and agencies directly

Skills and Expertise -

• Excellent oral and written communications skills

• Proficient in MS office Suite – Powerpoint, Word, Excel, access

• Experience with Project management Software

• Experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign)

• Working Knowledge of Marketo or comparable marketing automation tool

• Comfortable with basic writing, editing, and possessing a strong attention to detail.