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Monday Lifecycle Marketing Manager United States, New York, New York 272897850
We are seeking a dynamic Lifecycle Marketing Manager to lead the execution of email and in-app campaigns for our regional event marketing initiatives. In this role, you will be instrumental in driving event registrations, attendee engagement and post-event nurturing through data-driven, personalized campaigns. By leveraging marketing automation tools, you’ll help create a seamless event experience that fosters stronger customer relationships and supports business growth.
Please note that this is a hybrid position of 3 days/week in our NYC office.
We are seeking a dynamic Lifecycle Marketing Manager to lead the execution of email and in-app campaigns for our regional event marketing initiatives. In this role, you will be instrumental in driving event registrations, attendee engagement and post-event nurturing through data-driven, personalized campaigns. By leveraging marketing automation tools, you’ll help create a seamless event experience that fosters stronger customer relationships and supports business growth.
Please note that this is a hybrid position of 3 days/week in our NYC office.
- Lead Event Marketing Campaigns: Develop and execute email and in-app campaigns to increase event registrations, attendance, and post-event engagement
- Lifecycle Campaign Optimization: Design, test, and refine personalized email workflows and messaging to drive meaningful connections with regional audiences
- Cross-functional collaboration: Work closely with regional marketing, sales, product, and customer success teams to align strategies and enhance event targeting
- Data-Driven Strategy: Analyze campaign performance (open rates, click-throughs, conversions) and leverage insights to improve results. Conduct A/B testing and continuously optimize efforts
- Post-Event Engagement: Segment and nurture attendees based on engagement levels, delivering targeted follow-up campaigns to support sales teams and drive conversions
- 3+ years in Lifecycle Marketing, Email Marketing or Marketing Automation, ideally in a SaaS or B2B environment
- Proficiency in marketing automation platforms such as Braze, HubSpot, or Salesforce Marketing Cloud
- Strong analytical mindset, project management experience, and ability to juggle multiple campaigns simultaneously
- Basic understanding of HTML, CMS, and data visualization tools like Tableau is a plus
- Excellent communication and teamwork skills to align strategies with cross-functional teams
Visa sponsorship for this role is currently not available.
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