Adidas MANAGER SPORTS MARKETING FOOTBALL BRAND ADIDAS 

Netherlands, North Holland, Amsterdam 

262159477

Purpose & Overall Relevance for the Organization:

• Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country /cluster in full alignment with the Global Sports Marketing, Local Brand Communication and Local Business Units.

Key Responsibilities:

• Create the local portfolio planning based on input from Global
• Negotiate/Acquire/Evaluate partners for the category.
• Budget management for the category including operating expenses
• Manage the execution of the marketing working budget plan per the budget planning
• Input to Contract Approval Form/Asset Management System/Global Bonus Program
• Plan and activate our partners with the respective functions within local brand activation team and Membership team.
• Support for organizing events.
• Support for booth management at events (e.g., Inter-High and similar events).
• Manage right color way FTW at right timing.

KPIs:

• Share of Search (country, key city, category and franchise names)
• Share of voice in key sports events
• Secure relevant and in-time partner portfolio
• Brand Net Sales
• Compliance to sports marketing expense guidelines

Knowledge, Skills and Abilities:

• Strong interpersonal skills (e.g. relationship management, facilitation, etc.)
• Leading and managing a diverse team
• Deep sports marketing knowledge
• Strong influencing skills
• Basic MS Office skills
• Experience in both market and above market organization preferred
• Advanced in English / Native in Japanese

Qualifications:

• University degree in business with marketing focus and ideally some exposure to sports or equivalent professional experience
• At least 3-5 year experience in relevant working field
• Experience, Communication/Negotiation skill
• Passion for Sports
• Knowledge of sports categories preferred.
• Relationship with key person in sports marketing world preferred.

Key Relationships:

Internal

• Peers reporting into Brand Activation Lead
• Sports Marketing leads
• Market Channel leads
• BU Initiative Team
• Global Sports Marketing

External

• Partners and teams
• Management Agencies/Agents
• Club teams, Schools
• Association, Federation, Organization
• Head coach and coaches of high school, Universities, and corporate teams