Adidas DIRECTOR E 

United Arab Emirates, Dubai, Dubai 

216044008

Key Responsibilities:

As e-Commerce and Partner Program channel lead for Türkiye:

• Drive and implement the eCommerce Strategy (Own eCom and Partner Program) on cluster level to achieve ambitious net sales and profitability targets
• Partner with VP eCom & DPC, EM to ensure localizing overall EM eCom strategy and key priorities are functioning optimally to drive best in class experience
• Lead the eCommerce channels in Türkiye by partnering with and driving best in class standards across functional hub eCom teams and areas (Consumer Experience, Digital Analyitcs, Digital Operations, Strategy & Programs and Planning & Analytics)
• Lead Partner Program channel in Türkiye by managing partner program team, ensuring best in class adidas in-store experience and end to end operations, establishing strong relationship with partners to drive sustainable growth. Align with EM DPC hub team for localizing partner program strategy and exploring development opportunities
• Lead eCom merchandising team to ensure developing efficient buy plan, driving right channel segmentation strategy and effective trading to maximize sustainable growth. Align with demand planning, CTC and DTC merchandising and eCom hub merchandising teams for seasonal buy plans
• Deliver annual e-Com P&L targets by:
• Ensuring target alignment with local (finance, marketing, SCM) and EM eCom hub teams
• Align with marketing team for Own eCom and Partner Program MAEX budgets
• Ensure operational costs are in live with target
• Responsible for commercial decisions at cluster level by analysing the eCommerce KPI’s and local trends and needs
• Ensure end-to-end operations of eCommerce capabilities through the defined operating model with EM eCom hub, global digital teams and internal key stakeholders
• Manage and control operational expenses in line with the cluster eCommerce budget
• Operationally manage cluster level special projects geared towards enhancing the consumer experience (to become more Premium, Connected, Personalized)
• Coordinate respective teams to accomplish the tasks associated with running adidas eCommerce online stores ensuring best and accurate presentation of product online, on Retail Intro Date and supporting product negotiations done by the merchandising team.
• Develop business plan for Türkiye including IBP and RFC, ensuring alignment with cluster strategy and key stake holders (GM Türkiye, eCom Hub, Finance).
• Develop deep consumer insights to support the decision-making process especially among target segments
• Liaise with DTC to deliver more seamless omnichannel experience for consumers.
• Align with other Cluster channels on campaign launches, mega commercial moments, end of season sales and discounting standards (key trade meetings)
• Align and support Digital Brand Activation with a specific focus on Membership and Performance Marketing. Agreeing seasonal marketing and digital activation plan to ensure appropriate representation of the brands on respective channels
• Ensure high employee engagement through effective motivation, coaching, training and development of respective teams
• Ensure compliance with global policies, procedures and regulatory guidelines.

Key Relationships:

• EM eCom Hub, Global Digital Teams
• Türkiye Senior Leadership Team
• Türkiye adidas Brand & Digital Activation teams
• Türkiye SCM Senior Director and team
• DTC Buying team
• eCommerce Hub Teams (Digital Operations, Consumer Experience, Planning & Analytics, Merchandising, Strategy Programs)
• External technology solution providers
• Partners (Trendyol, Hepsiburda, Amazon, Boyner...)

Knowledge, Skills and Abilities:

• Minimum of 12 years’ experience in the eCommerce and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background
• Strong leadership skills, with experience of leading eCommerce teams
• Strong understanding of consumer base and purchasing behavior
• Experience in P&L management and accountability
• Excellent communication skills including impactful presentation skills, influencing and negotiation skills
• Ability to lead and drive change
• Experience managing large and diverse teams
• Experience driving an optimization strategy in an eCommerce business
• An inert ability to see opportunities to improve. Whilst focused on the front-end consumer experience, you should see this across all facets of the business
• You are an expert level skillset in Branded Commerce best practices and operations.
• Excellent English language skills