Rapyd Onboarding Product Director 

United Arab Emirates, Dubai, Dubai 

262352553

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The proposed Product Director will be responsible for:

Ensuring our onboarding flows are optimized for conversion, regulatory requirements, and customer experience.

Identifying new opportunities for personalization, automation, and experimentation to improve activation KPIs.

Responsibilities:

• Own the end-to-end onboarding experience : Define, articulate, and evolve a comprehensive product strategy for onboarding that balances growth, compliance, and seamless customer experience.
• Drive KPI-focused outcomes : Optimize the onboarding funnel for key metrics such as activation rate, time-to-value (TTV), drop-off reduction, and compliance completion.
• Champion customer-centric innovation : Develop and iterate onboarding flows based on deep understanding of user needs, feedback, and analytics across diverse customer segments and regions.
• Lead cross-functional alignment : Partner closely with Engineering, Design, Marketing, Compliance, Risk, and GTM teams to ensure consistent, scalable, and localized onboarding experiences.
• Ensure global compliance and scalability : Integrate regulatory, KYC/KYB, and AML requirements seamlessly into product flows, while preserving a high-quality UX for both enterprise and SMB clients.
• Design for personalization and automation : Introduce contextual onboarding paths tailored to industry, geography, and user profile, leveraging dynamic content and smart decisioning.
• Build systems for experimentation and learning : Establish robust A/B testing and experimentation frameworks to validate improvements and uncover new opportunities across the funnel.
• Monitor performance and customer insights : Continuously assess onboarding journeys using data analytics, heatmaps, customer interviews, and support feedback to identify friction points and growth opportunities.
• Mentor and lead product teams : Guide product managers and contribute to a culture of excellence, ownership, and continuous improvement within the Product organization.

• 10+ years of product management experience , including 4+ years specifically in onboarding, activation, or lifecycle product ownership in SaaS, fintech, or payments.
• Experience integrating AI or ML capabilities into product flows—such as adaptive onboarding paths, intelligent decisioning, document processing, or risk automation.
• Demonstrated ability to leverage AI tools and frameworks (e.g., recommendation systems, language models, classification models) to improve user journeys and reduce friction.
• Familiarity with working alongside data science, machine learning, or AI platform teams , and converting technical capabilities into business value and user impact.
• Track record of success in measuring and optimizing activation KPIs , especially in highly regulated and multi-market environments.
• Deep understanding of KYC/KYB/AML compliance requirements , fraud/risk considerations, and how to incorporate them smoothly into onboarding flows.
• Strong analytical skills, with fluency in using experimentation platforms, funnel analytics, and AI-driven insights to inform product decisions.
• Excellent communicator and collaborator, able to synthesize complex input from stakeholders and advocate for product strategy at the executive level.
• Proven leadership in cross-functional environments, and a strong bias toward action, experimentation, and results.
• Background in fintech, embedded finance, or global payments platforms is a significant advantage.