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Purpose & Overall Relevance for the Organization:
Responsible for driving a creator culture to deliver against leading stories and product collections in the SPW Footwear segment.
Be unapologetically consumer obsessed generating relevant stories and products that excite the China market.
Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market.
Key Responsibilities:
●Be a Consumer Obsession champion with a special emphasis on winning the China consumer
●Extend SPW FTW strategy in the given segment and maintain connectivity to Germany HQ creatives to ensure a one brand consumer facing message
●Advocate story telling throughout the design team and drive intuitive visual solutions in product concepts
●Design concepts and products that maintain consumer advocacy whilst delivering against the product brief
●Be a creator and an innovator always exploring fresh executions and materialization
●Motivate + lead fellow designers on the journey to winning consumers and market share whilst adhering to the strategic vision articulated by management
●Present stories and ideas cross functionally with effectiveness to gain consensus
●Always stay up to date on the latest trends both externally and internally
●Be responsible to drive team members and work within the constraints of close to market dynamics and speed
●Live the behavior philosophy of the brand built around creativity, collaboration and confidence
Key Relationships:
Knowledge, Skills and Abilities:
●Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization
●Have key insights into sportswear, streetwear and the market landscape
●Ability to excel and thrive in a team environment with a high level of diversity
●Deep knowledge of footwear creation process and how cross functional members contribute
●Ability to create leading propositions whilst also being a guru of commercializing trends with adidas codes
●Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios
●Knowledge of design, development and marketing processes with a passion for ideation sharing
●Intellectually curious and always seeking the new
Requisite Education and Experience / Minimum Qualifications:
●Bachelor or University Degree in industrial design or related educational experience and at least 6 years related work experience
●Experience in sportswear or sports footwear design with colors, materials and graphics experience being a preference
●Cross functional expertise in addition to Design would be advantageous
●IT: Superior experience in usage of all key design software and systems, expert in Design apps, plus excel, word, powerpoint and other systems or software that are impactful to conveying ideation visually
●Basic communication skills in English
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