Senior Market Manager Luxe Month Contract jobs at Airbnb in Mexico, Mexico City

The Difference You will Make:

You’ll be responsible for managing day-to-day influencer execution: identifying and nurturing creator relationships, leading campaigns end-to-end, overseeing briefing and contracting, and partnering closely with internal stakeholders, and agency teams. This is a hands-on role for someone passionate and knowledgeable about the power of influencer marketing and knows how to translate brand objectives into content that is native, thumb-stopping and earns influence, not interrupts.

A Typical Day:

• Execute local influencer campaigns aligned to regional and global priorities, owning timelines, creative execution, and performance tracking
• Build and manage strong relationships with creators - from up-and-coming talent to seasoned partners - to ensure authentic storytelling and long-term brand advocacy
• Identify and vet influencers for brand and campaign fit across Instagram, TikTok, and YouTube, ensuring inclusive, culturally relevant casting
• Identify potential opportunities for collaboration with key opinion formers including policy, cultural and news influencers and third party validators and execute our new policy influencer program in Mexico
• Draft clear, strategic briefs that reflect campaign objectives, key messages, and content guidelines
• Partner with legal and agency teams to draft and negotiate influencer contracts, including deliverables, usage rights, paid media options, exclusivity, and payment
• Collaborate with internal teams (PR, policy, social, marketing, legal, and community) to ensure seamless campaign delivery
• Manage all logistics for influencer stays or experiences - including vetting, Host coordination, credit/coupon approvals
• Lead influencer onboarding and content reviews to ensure quality and alignment with Airbnb brand standards
• Track influencer performance, deliver regular updates to the regional team, and support the creation of end-of-campaign reports across all social channels (with support from agency)
• Work with the Marketing Affiliates team and regional influencer lead to align plans, avoid duplication of efforts, and maximize impact of our influencer campaigns
• Partner with the policy team and policy comms manager to ideate and create strong reputation building campaigns through relevant key opinion leaders and political and economic influencers and industry expert
• Stay plugged into culture and trends: bringing forward creator ideas, campaign hooks, and reactive opportunities in real time
• Monitor performance using tools such as CreatorIQ and Sprinklr; partner with agency to optimize campaigns accordingly

Your Expertise:

• 5–7 years of experience in influencer marketing, talent partnerships, or social-first content strategy
• A deep understanding of the creator landscape in Mexico and strong instincts on what content resonates and why
• Proven ability to manage end-to-end influencer campaigns: from sourcing and briefing to contracting and performance analysis
• Experience working with social platforms including Instagram, TikTok and YouTube
• Confident managing external agencies and multiple stakeholders across legal, marketing, and comms
• Strong written and verbal communication skills; experience writing briefs and reviewing content
• Comfortable with creator negotiations, including deliverables, usage rights, and paid media
• Familiarity with influencer marketing tools (CreatorIQ, Sprinklr or similar) and reporting best practices
• Able to juggle multiple campaigns, creators, and deliverables at once while maintaining high attention to detail
• Passion for storytelling, digital culture, and brand building through the creator economy

Offices: Mexico City, Mexico

The difference you will make:

As a Senior Market Manager, you will be focused on bringing differentiated service products to life through acquiring untapped, unique supply in the services market to provide positive experiences for Guests and Hosts in your assigned territory.

Focusing on these responsibilities, you will build Airbnb’s strong market presence in your assigned territory by collaborating with other teams as the local in-market expert. As someone who knows the Airbnb mission and values inside out, you will drive all phases of supply acquisition and market success, including acquisition strategy development, generating and converting supply leads, maintaining the experience quality, nurturing strategic relationships with hosts, as well as creating them from scratch. You will help develop and iterate scalable localized supply management strategies for both developed and highly competed market destinations and nascent and relatively untapped new markets ultimately ensuring our long-term market success.

A typical day:

• Build and manage partner relationships within assigned territory, with a strong emphasis on in-person relationships
• Proven ability to handle operational complexity and ability to maximize the impact of resources
• Directly manage top-tier accounts to meet and exceed quarterly/annual sales goals
• Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to increase sales
• Prospect and onboard new, high-quality supply in your assigned geography
• Maintain a baseline understanding of the technical integration of various software partners to provide the appropriate support to your clients
• Develop deep knowledge of Services partners and become the go-to source for all information relating to relevant market trends and market dynamics
• Work across Airbnb internal teams, including country managers, regional teams, and business
• Engage with strategic B2B partners to build long-term relationships
• Anticipate barriers, market shifts and trends, and lead proactive solution development; apply critical thinking to recommend standards and operating strategies that mitigate risk and propel growth given resource requirements.
• Hold regular optimization calls and business reviews with your partners

Your expertise:

• 8+ years of relevant experience
• Exceptional ability to organize, lead and meticulously execute on large-scale projects with company-wide impact
• Operates with a growth mindset and has a very strong bias for action
• Interprets internal or external business issues and recommends best practices for the larger team and a strategic portfolio across distinct and varying market stages
• Ability to influence product, policy, and other cross functional stakeholders
• Navigates and overcomes organizational barriers by establishing trust, influencing decision-making, and bringing together diverse perspectives to drive alignment and progress
• Comfortable and skilled at regularly interfacing with senior management (Director, Regional Director)
• Utilizes knowledge of key business drivers and the factors to drive results
• Executes flawlessly and autonomously
• Proven ability to handle operational complexity and ability to maximize the impact of resources

Offices: Mexico City, Mexico

Responsibilities:

• Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
• Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
• In partnership with other marketing stakeholders, develop and deliver the Latin American marketing strategy, balancing alignment with global strategy and regional opportunities.
• Be the relentless advocate for localization across Mexico; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
• End to end execution and monitoring across all global and local marketing efforts and campaign activity.

Qualifications:

• 12+ years in a marketing role, preferably with experience at a fast paced startup or technology company
• Experience working across Latin America and ideally US Latinx
• Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
• An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
• Solid business acumen to understand key business and consumer levers that unlock growth
• Experience managing agencies and large, multinational teams internally
• Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
• Willingness to regularly travel internationally
• Record of success in leading teams, measurement of ROI, and accountability for results
• Ability to thrive in a fast-paced startup environment
• Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
• The ability to work at both strategic and tactical levels
• Fluent in English and Spanish (written and verbal)
• Appreciation for design and a passion for Airbnb

Offices: Mexico City, Mexico