Airbnb Influencer Manager 12-month Fixed Term 

Mexico, Mexico City, Mexico City 

693256004

The Difference You will Make:

You’ll be responsible for managing day-to-day influencer execution: identifying and nurturing creator relationships, leading campaigns end-to-end, overseeing briefing and contracting, and partnering closely with internal stakeholders, and agency teams. This is a hands-on role for someone passionate and knowledgeable about the power of influencer marketing and knows how to translate brand objectives into content that is native, thumb-stopping and earns influence, not interrupts.

A Typical Day:

• Execute local influencer campaigns aligned to regional and global priorities, owning timelines, creative execution, and performance tracking
• Build and manage strong relationships with creators - from up-and-coming talent to seasoned partners - to ensure authentic storytelling and long-term brand advocacy
• Identify and vet influencers for brand and campaign fit across Instagram, TikTok, and YouTube, ensuring inclusive, culturally relevant casting
• Identify potential opportunities for collaboration with key opinion formers including policy, cultural and news influencers and third party validators and execute our new policy influencer program in Mexico
• Draft clear, strategic briefs that reflect campaign objectives, key messages, and content guidelines
• Partner with legal and agency teams to draft and negotiate influencer contracts, including deliverables, usage rights, paid media options, exclusivity, and payment
• Collaborate with internal teams (PR, policy, social, marketing, legal, and community) to ensure seamless campaign delivery
• Manage all logistics for influencer stays or experiences - including vetting, Host coordination, credit/coupon approvals
• Lead influencer onboarding and content reviews to ensure quality and alignment with Airbnb brand standards
• Track influencer performance, deliver regular updates to the regional team, and support the creation of end-of-campaign reports across all social channels (with support from agency)
• Work with the Marketing Affiliates team and regional influencer lead to align plans, avoid duplication of efforts, and maximize impact of our influencer campaigns
• Partner with the policy team and policy comms manager to ideate and create strong reputation building campaigns through relevant key opinion leaders and political and economic influencers and industry expert
• Stay plugged into culture and trends: bringing forward creator ideas, campaign hooks, and reactive opportunities in real time
• Monitor performance using tools such as CreatorIQ and Sprinklr; partner with agency to optimize campaigns accordingly

Your Expertise:

• 5–7 years of experience in influencer marketing, talent partnerships, or social-first content strategy
• A deep understanding of the creator landscape in Mexico and strong instincts on what content resonates and why
• Proven ability to manage end-to-end influencer campaigns: from sourcing and briefing to contracting and performance analysis
• Experience working with social platforms including Instagram, TikTok and YouTube
• Confident managing external agencies and multiple stakeholders across legal, marketing, and comms
• Strong written and verbal communication skills; experience writing briefs and reviewing content
• Comfortable with creator negotiations, including deliverables, usage rights, and paid media
• Familiarity with influencer marketing tools (CreatorIQ, Sprinklr or similar) and reporting best practices
• Able to juggle multiple campaigns, creators, and deliverables at once while maintaining high attention to detail
• Passion for storytelling, digital culture, and brand building through the creator economy

Offices: Mexico City, Mexico