Director Digital Marketing Programs jobs at F5 in United States, Seattle

As the Director of Change Enablement, you’ll serve as both a strategic leader and hands-on practitioner, partnering across F5 to design, develop, and deliver transformational change campaigns that bring our Digital purpose to life: Together, we build a better digital F5.

Core Responsibilities

· Lead Change & Enablement for Transformation Initiatives - Drive enablement strategies for enterprise-scale, mission-critical initiatives aligned to annual Digital and company goals.

· Design and Execute Change Strategies - Apply proven methodologies, lean principles, and design thinking to develop and deliver change plans that enhance understanding, engagement, and adoption.

· Influence and Communicate with Impact - Deliver compelling, story-driven communications and presentations to stakeholders at all levels, driving clarity, alignment, and momentum.

· Define Best Practices and Tools - Establish standardized templates and frameworks for persona-based impact assessments, adoption KPIs, communication, and training plans.

· Build and Lead a High-Performing Team - Coach and mentor Change Enablement professionals, fostering a culture of excellence, collaboration, and continuous improvement.

· Drive Practice Evolution - Identify and implement enhancements to Digital’s Change Enablement methodologies, tools, and operating rhythms.

· Measure and Report Outcomes - Use qualitative and quantitative metrics to assess adoption, measure success, and inform future strategies.

· Anticipate and Manage Risks - Apply critical thinking to identify change barriers and define mitigation and recovery plans.

Knowledge, Skills, and Abilities

· Deep expertise in change management frameworks (e.g., Prosci ADKAR etc.) and their application to business transformation.

· Proven ability to design and lead complex, cross-functional change programs using multiple engagement methods and communication channels.

· Exceptional storytelling, facilitation, and presentation skills; able to communicate complex concepts with clarity and impact.

· Demonstrated ability to influence and build trust with executives, peers, and stakeholders.

· Skilled in design thinking facilitation, connecting vision, strategy, and business outcomes.

· Comfortable navigating ambiguity and change, with strong problem-solving and decision-making skills.

· Excellent written, verbal, and interpersonal communication skills tailored for diverse audiences.

· Strong analytical and critical thinking abilities to identify root causes and develop scalable, people-centric solutions.

· Experienced in multiple delivery models (agile, waterfall, hybrid) and adept at adjusting approaches accordingly.

· Proven track record of building and leading a high-performing team

Qualifications

· 12+ years of business management consulting or equivalent experience.

· 6+ years leading change management, communications, and/or training for large-scale, complex technology programs.

· 6+ years managing and developing high-performing Change professionals.

· Bachelor’s degree in Business, Organizational Change, or related field; Master’s preferred.

· Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word); Smartsheet experience a plus.
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The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

We are looking for a Product Manager to help design, launch, and manage buying programs that make it easier for customers to purchase and consume our products. This role is focused on execution — gathering requirements, building features in partnership with Product Managers and working closely with Sales and Customer Success to ensure programs deliver value to both customers and F5.

In the Commercial Models Buying Program team you will be part of a very dynamic and collaborative team that addresses a wide range of opportunities. As a Product Manager (PM), you will lead efforts to craft new and improving existing buying programs (like Flex Consumption, Term Subscription, etc.) and supporting Sales with specific Customer deals. You will work collaboratively, driving strategic alignment within the organization, and can communicate to both internal and external audiences. You will develop requirements using a balance of future vision, near term opportunities, customer requirements, business insight, and management of day-to-day program issues.

This role requires a good understanding of both F5 and industry licensing and business practices. You can expect to be mentored and supported in your skill development and career growth by a diverse group of experienced Product Management professionals.

Program Development & Execution

• Translate customer needs, sales feedback, and business goals into clear requirements for buying programs (subscriptions, usage models, credit systems, bundles, etc.).

• Write user stories, define acceptance criteria, and prioritize the backlog to support program delivery.

• Partner with Product, Finance, and Operations to ensure smooth implementation and integration into commerce, billing, and support systems.

Customer & Sales Enablement

• Support Sales, Customer Success, and Marketing with program documentation, FAQs, and training.

• Collect and synthesize customer and field feedback to inform program improvements.

• Work with enablement teams to make programs easy to explain, adopt, and scale.

Program Operations

• Monitor program usage, adoption, and operational performance.

• Identify and resolve issues in workflows, processes, or customer experience.

• Track program metrics and provide input into reporting dashboards.

Cross-functional Collaboration

• Collaborate with senior Product Managers on roadmap alignment while owning specific deliverables.

• Coordinate with Legal, Finance, and Operations on program policies, terms, and compliance.

• Serve as a day-to-day contact point for questions and blockers related to buying programs.

Knowledge, Skills, and Abilities

• 3–5 years of product management, program management, or business operations experience in a subscription business.

• Solid understanding of SaaS business models (subscription, usage-based, consumption credits, etc.).

• Experience writing requirements, managing backlogs, and collaborating with Product, Sales, Customer Success and Finance teams.

• Strong organizational and communication skills; able to translate complexity into clarity.

• Analytical mindset, with the ability to interpret data and identify improvement opportunities.

• Ability to work independently or lead others on projects.

Qualifications

• BA/BS degree in Marketing, Finance, Economics, Statistics, or another relevant field. MBA a plus.

• 3+ years of licensing, pricing, sales, or equivalent.

• Experience using Microsoft Office products (emphasis on Excel and PowerPoint).

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

@myworkday.com)
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It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .

The Director, Digital Marketing Programs will lead the strategy, execution, and optimization of North America marketing programs with a mandate to accelerate regional pipeline.

· Lead the vision, priorities, and operational model of the North America Regional Demand Centre with a digital-first mindset.
· Define marketing strategies that combine digital, paid media, and account-based motions to drive pipeline.
· Partner with channel, field marketing & sales leadership as well as corporate teams (including industry and integrated marketing, PMM) to ensure strategies and programs are defined, adapted, and executed in ways that support account engagement, customer acquisition, and revenue outcomes relevant for the NAMER region.
· Define and report KPIs including digital engagement, MQLs, meetings, opportunities, and influenced revenue.
· Evaluate omni-channel campaign performance and share insights with leadership to drive optimization.
· Build a culture of data-driven decision-making within the marketing team with a focus on continuous funnel optimization. This includes partnering with BDRs and sales on feedback loops for lead quality, and adapting campaigns to improve conversion across every stage of the funnel.
· Lead, coach, and inspire a team of marketers across digital, campaign strategy, and operations.
· Foster innovation by encouraging new approaches in digital, creative, and omni-channel demand generation.
· Provide continuous development opportunities for team members to grow as digital-first marketers.

· Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
· 10+ years of B2B marketing experience, with strong emphasis on digital marketing and demand generation.
· Proven success leading omni-channel campaigns and digital strategies that delivered measurable pipeline.
· Experience managing multi-functional marketing teams (digital, field, creative, operations).
· Deep understanding of digital platforms, paid media, marketing automation (Marketo), and CRM (Salesforce).
· Knowledge of enterprise IT solutions (security, networking, cloud, SaaS) is preferred.
· Leadership experience developing high-performing marketing teams.
· Expertise in digital strategy, SEM, paid media, and social.
· Excellent collaboration andrelationship-buildingacross marketing, sales, and product teams.
· Strong analytical skills with the ability to translate digital metrics into business insights.
· Exceptional communication and presentation skills for executives and stakeholders.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Regional Partner Marketing Execution:

• Plan, execute, and optimize integrated marketing campaigns in collaboration with Channel Account Managers (CAMs) and regional channel partners.
• Align marketing programs with regional sales strategies to accelerate pipeline and generate partner-sourced opportunities.
• Develop customized partner engagement strategies that foster loyalty and increase F5 solution adoption.

• Work closely with the, including CAMs, SEs, and field sellers, to ensure marketing activities reflect priorities and drive business outcomes.
• Act as the marketing point of contact for regional partners, building strong relationships and serving as a trusted advisor on demand generation best practices.

Campaign & Program Management:

• Manage end-to-end execution of regional partner campaigns, including event sponsorships, digital initiatives, content syndication, and lead generation programs.
• Customize marketing assets and messaging for local use cases and partner needs.
• Track campaign performance, report on ROI, and adjust tactics based on data and feedback.

• Collaborate closely withto design and executethat align to key segments across North America, ensuring unified messaging and maximum impact across field and channel.
• Partner with Corporate Marketing, Industry Marketing, and Brand to localize and amplify campaigns that support regional partner needs and market dynamics.

Performance & Reporting:

• Establish KPIs for channel marketing initiatives and report on performance against pipeline and partner engagement goals.
• Conduct post-campaign reviews to capture insights, optimize channel marketing plans, and share best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–8 years of B2B marketing experience, preferably in the technology or cybersecurity space.
• Proven success in partner or field marketing roles with a regional focus.
• Strong project management skills with the ability to prioritize, multitask, and meet deadlines.
• Excellent collaboration and communication skills, with a proactive and partner-first mindset.
• Experience with Salesforce, marketing automation platforms, and partner marketing tools is preferred.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

@myworkday.com)
.

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .