F5 Regional Channel Marketing Manager 

United States, Washington, Seattle 

892653455

Regional Partner Marketing Execution:

• Plan, execute, and optimize integrated marketing campaigns in collaboration with Channel Account Managers (CAMs) and regional channel partners.
• Align marketing programs with regional sales strategies to accelerate pipeline and generate partner-sourced opportunities.
• Develop customized partner engagement strategies that foster loyalty and increase F5 solution adoption.

• Work closely with the, including CAMs, SEs, and field sellers, to ensure marketing activities reflect priorities and drive business outcomes.
• Act as the marketing point of contact for regional partners, building strong relationships and serving as a trusted advisor on demand generation best practices.

Campaign & Program Management:

• Manage end-to-end execution of regional partner campaigns, including event sponsorships, digital initiatives, content syndication, and lead generation programs.
• Customize marketing assets and messaging for local use cases and partner needs.
• Track campaign performance, report on ROI, and adjust tactics based on data and feedback.

• Collaborate closely withto design and executethat align to key segments across North America, ensuring unified messaging and maximum impact across field and channel.
• Partner with Corporate Marketing, Industry Marketing, and Brand to localize and amplify campaigns that support regional partner needs and market dynamics.

Performance & Reporting:

• Establish KPIs for channel marketing initiatives and report on performance against pipeline and partner engagement goals.
• Conduct post-campaign reviews to capture insights, optimize channel marketing plans, and share best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–8 years of B2B marketing experience, preferably in the technology or cybersecurity space.
• Proven success in partner or field marketing roles with a regional focus.
• Strong project management skills with the ability to prioritize, multitask, and meet deadlines.
• Excellent collaboration and communication skills, with a proactive and partner-first mindset.
• Experience with Salesforce, marketing automation platforms, and partner marketing tools is preferred.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $100,047.00 - $150,071.00