F5 Director Digital Marketing Programs 

United States, Washington, Seattle 

864777919

The Director, Digital Marketing Programs will lead the strategy, execution, and optimization of North America marketing programs with a mandate to accelerate regional pipeline.

· Lead the vision, priorities, and operational model of the North America Regional Demand Centre with a digital-first mindset.
· Define marketing strategies that combine digital, paid media, and account-based motions to drive pipeline.
· Partner with channel, field marketing & sales leadership as well as corporate teams (including industry and integrated marketing, PMM) to ensure strategies and programs are defined, adapted, and executed in ways that support account engagement, customer acquisition, and revenue outcomes relevant for the NAMER region.
· Define and report KPIs including digital engagement, MQLs, meetings, opportunities, and influenced revenue.
· Evaluate omni-channel campaign performance and share insights with leadership to drive optimization.
· Build a culture of data-driven decision-making within the marketing team with a focus on continuous funnel optimization. This includes partnering with BDRs and sales on feedback loops for lead quality, and adapting campaigns to improve conversion across every stage of the funnel.
· Lead, coach, and inspire a team of marketers across digital, campaign strategy, and operations.
· Foster innovation by encouraging new approaches in digital, creative, and omni-channel demand generation.
· Provide continuous development opportunities for team members to grow as digital-first marketers.

· Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
· 10+ years of B2B marketing experience, with strong emphasis on digital marketing and demand generation.
· Proven success leading omni-channel campaigns and digital strategies that delivered measurable pipeline.
· Experience managing multi-functional marketing teams (digital, field, creative, operations).
· Deep understanding of digital platforms, paid media, marketing automation (Marketo), and CRM (Salesforce).
· Knowledge of enterprise IT solutions (security, networking, cloud, SaaS) is preferred.
· Leadership experience developing high-performing marketing teams.
· Expertise in digital strategy, SEM, paid media, and social.
· Excellent collaboration andrelationship-buildingacross marketing, sales, and product teams.
· Strong analytical skills with the ability to translate digital metrics into business insights.
· Exceptional communication and presentation skills for executives and stakeholders.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $172,800.00 - $259,200.00