Hands-on experience designing and implementing paid digital programs is a must, ABM experience is required. The right candidate will be a strong program manager, have excellent collaboration and communication skills, and have experience working within paid digital platforms.
This role will be based remotely in New York.
In particular, you will:- Partner with marketers from across the Global Demand Center, Regional Marketing, and Product Marketing to fine-tune existing processes and programs, and design new workflows as needed
- Act as the digital acquisition team point of contact for global paid digital ABM campaign planning and execution
- Take lead on the programs you manage by working with our media agency to launch new paid digital campaigns, and communicating key milestones and learnings back to your stakeholders
- Ensure that we have the right reporting dashboards in place for the programs you oversee, and manage conversations with our Marketing Operations and Analytics teams to design new dashboards as needed
- Leverage digital platforms and analytics tools to gather data, extract insights, design experiments, and make informed recommendations to help progress your programs
- Work with your manager to develop budget plans and forecasts, and determine spend allocations across programs
We’re looking for someone with…- B2D or B2B marketing experience, ideally in SaaS/Self-Serve. 2+ years of experience in marketing to a technical audience preferred
- 4+ years of experience managing programs across paid digital channels, including experience building ABM digital programs
- Exceptional project management experience, with experience keeping track of multiple projects at once and prioritizing work based on business impact. Experience working with project management tools like Wrike a plus
- Effective communication skills, with experience communicating processes and best practices to stakeholders. Ability to be flexible as needs change across teams and programs
- Critical thinker, with the ability to quickly ascertain cross-functional needs, understand how these needs ladder up to marketing and company objectives, and make informed recommendations to non-analytical audiences
- Direct experience managing campaigns across Meta, LinkedIn, and Google
- Experience working with and managing relationships with digital agencies
- Strong track record of achieving program goals and business objectives