דרושים Senior Field Marketing Manager Enterprise ב-Cisco ב-India, Mumbai

Job Title: Field Marketer – India (B2B Tech)

Location: India - Mumbai

Department: Marketing

Reports To: Head of Marketing, India

Job Summary:As a Field Marketer for India, you will be responsible for planning, executing, and optimizing integrated marketing programs that drive pipeline and customer engagement across key enterprise and commercial accounts. You will work closely with sales, channel teams, and global marketing to align go-to-market strategies, with a strong focus on ABM, digital, events, and content marketing.
Key Responsibilities:

1. Field Marketing Strategy & PlanningPartner with regional and in-country sales leaders to understand pipeline needs and growth targets.Create localized programs and campaigns to drive awareness, consideration, and conversion.2. Account-Based Marketing (ABM)Design and run ABM campaigns tailored to top strategic accounts in sectors like BFSI, IT/ITeS, manufacturing, and public sector.Leverage intent data, firmographics, and buyer persona insights to personalize messaging and outreach.3. Events & Experiential MarketingPlan and execute large-scale physical and virtual events such as executive roundtables, roadshows, tech days, and trade shows.Manage event lifecycle – budgeting, vendor coordination, messaging, logistics, follow-up, and ROI tracking.Build CXO and decision-maker engagement through curated executive experiences.4. Digital & Social MarketingCreate and deploy digital campaigns across paid, owned, and earned media to support pipeline generation and brand awareness.Use social media (especially LinkedIn) to amplify content, promote events, and engage with key decision-makers.5. Content & MessagingLocalize global content to suit the Indian market across industries and buyer personas.6. Partner & Channel Marketing (if applicable)Support co-marketing programs with key channel and distribution partners.Jointly host partner webinars, workshops, and campaigns to drive shared pipeline.Ensure proper branding and value messaging across partner-led initiatives.7. Analytics & ReportingTrack, measure, and report performance metrics for all programs (pipeline contribution, ROI, MQL to SQL conversion, engagement scores).Use CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) for campaign performance and lead tracking.Regularly present insights and recommendations to marketing and sales stakeholders.Required Skills and Experience:5–8 years of B2B marketing experience, ideally in enterprise tech or SaaS companies.Proven experience in executing integrated field marketing programs in India.Strong understanding of Account-Based Marketing (1:1, 1:few, 1:many models).Experience with digital marketing tools, including SEO/SEM, social media, marketing automation, and email marketing.Expertise in organizing physical and virtual events, managing budgets, and working with vendors.Excellent storytelling and content localization skills.Strong analytical mindset – comfortable with metrics, KPIs, dashboards, and campaign optimization.Familiarity with CRM and MAP platforms like Salesforce, Eloqua, Marketo, or HubSpot.Preferred Qualifications:Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.Knowledge of India’s enterprise IT landscape and buyer behavior.Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.

As a Partner Success Manager, you will work with Partners to enable them to build a successful customer success practice. You will be the CX point-of-contact with your aligned Partners, helping them drive software adoption and accelerate the customer lifecycle. Your responsibilities will include:
• Enabling key Partners to drive the adoption of Cisco Software through available programs, including the Lifecycle Adoption Program (LCA).
• Supporting partners in delivering Success Programs and initiatives with their customers and providing feedback to optimize these programs.
• Facilitating workshops and training sessions to educate partners on Cisco products, using successful case studies to drive onboarding.• Monitoring and reporting on the progress of adoption initiatives, assessing their impact, and iterating on strategies as needed.You will collaborate with Partners and CSS Teams to drive software adoption. Additionally, you will work with Sales, Renewals, and the PAM team to assist in driving Annual Recurring Revenue (ARR).
Who You Are
• 9+ years experience in the technology industry
• Advanced understanding of IT/ Infrastructure & Software
• Confirmed ability to drive continuous software value through use cases
• Proven experience in a related function with direct customer advocacy and engagement in post sales or professional services function.
• You are dynamic and strategic, with a strong focus on enabling partners to drive customer adoption of solutions and increase their success.
• You excel at helping partners connect Cisco software to agreed-upon success measures and effectively remove adoption barriers.
• Your expertise in driving usage consumption, customer satisfaction (CSAT), renewals, and expansion is unparalleled.
• You are a coach and mentor, working closely with partners to build their Customer Success standard processes.• Your ability to align with partners and support their success is key to achieving shared business objectives and delivering outstanding value to customers.
We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our hearts (we get 10 days off each year to do just that).

• Core Responsibilities
  • Owner of the renewal process
  • Manage renewal quotes and ensure on-time closures
  • Collaborate with CS, and Account teams to align strategies
  • Risk Mitigation and customer retention
  • Upsell to drive growth in recurring revenue
  • Demonstrates technology's business value to customers
  Success Measures
  • IQRR
  • Attrition
  • Expansion
  • ALC to EA Conversion
  • Deal Pulse
  • SFDC Hygiene

• The Renewal Manager will be encouraged to have over 15 years of Sales experience and quota-carrying in the Technology industry or equivalent industries.
• Understands basic business mathematics, financial strategies, and performance indicators and applies that knowledge to the client's economic and buying environment.
• Must be able to negotiate large and sophisticated deals with C Level executives. If experienced with SP customers, it will an advantage
• Optimally explores interests and options to reach outcomes that gain the agreement and acceptance of all parties by using legitimate data and objective criteria to support one's proposal.
• The candidate should have experience in building effective account plans and communicating them to collaborators.
• Excellent written and oral communication skills with external customers, team, management, and with Cisco Sales Team. Ensures the level of communication is appropriately focused for the audience they are communicating.

• Proficiency in SalesForce.com and system and database proficiency (Oracle Service Contracts/Discovery experience a plus)
• Analytical skills to interpret data and produce summaries
• Effective customer services skills to resolve partner/customer issues
• Excellent presentation skills
• Highly developed negotiation/influencing skills.
• Excellent decision-making skills and self-reliance with the ability to make decisions.
• Positive demeanour, professional work ethic, and standards.
• Proven understanding and passion for technology. (Service Provider will be an advantage)

• Team Leadership and Management:
• Lead, motivate, and manage a team of Account Managers, setting clear performance goals and expectations.
• Provide coaching, guidance, and performance reviews to improve team productivity and customer service.
• Conduct regular one-on-one meetings with Account Manager to assess performance, address challenges, and implement development plans.
• Sales Strategy and Execution:
• Develop and implement sales strategies to meet or exceed sales goals.
• Work closely with the sales leadership team to align team goals with broader organizational objectives.
• Monitor key performance indicators (KPIs) and adjust strategies as necessary to ensure success.
• Customer Relationship Management:
• Build and maintain strong relationships with key customers and stakeholders at CXO levels, ensuring a high level of satisfaction.
• Collaborate with Account Managers to identify opportunities for upselling, cross-selling, and improving customer retention for Cisco technologies.
• Resolve escalated customer issues by providing solutions and ensuring timely follow-up.
• Performance Monitoring and Reporting:
• Track and analyse team performance, sales data, and customer feedback to identify trends and areas for improvement.
• Provide regular reports to senior management, detailing team performance, sales metrics, and customer engagement activities.
• Ensure all Account Managers adhere to company policies and procedures, maintaining consistency in account management.
• Collaboration and Cross-Functional Support:
• Partner with marketing, architecture, and CX teams to develop tailored campaigns, promotions, and solutions for customers.
• Collaborate with other regional managers to share best practices and strategies that can benefit the broader team.
• Training and Development:
• Identify skill gaps within the team and provide ongoing training to improve product knowledge, sales techniques, and customer service skills.
• Promote a culture of continuous learning and professional development within the team.
• Process Improvement:
• Continuously evaluate and improve account management processes to enhance efficiency and customer satisfaction.
• Recommend and implement improvements based on feedback from customers, team members, and industry trends.

• Bachelor’s degree in engineering, Business, Marketing, Sales, or a related field (or equivalent work experience).
• 15+ years of experience in account management, sales, business development. Prior First Line Manager, team leader experience will be an added advantage.
• Experience in handling large enterprise BFSI customers
• Proven track record of meeting or exceeding sales targets and driving revenue growth.

• Strong leadership and team-building abilities.
• Excellent communication, interpersonal, and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced, virtual environment.
• Proficiency in CRM software (e.g., Salesforce, Microsoft Office Suite, and other sales tools)
• Data-driven approach with the ability to analyse sales metrics and make strategic decisions.
• Strong customer service orientation with the ability to build and maintain strong client relationships.

Core Responsibilities

Strategic Planning:

• Lead the planning and execution of integrated marketing programs aimed at driving customer acquisition, expansion, and pipeline growth. Programs include Splunk-led events, regional sponsorships, executive engagements, C-level thought leadership, hands-on workshops, and webinars.

• Collaborate with APAC cross-functional marketing teams to align marketing strategies with regional priorities and deliver impactful outcomes for the India market.

• Work closely with the Demand Generation (Digital Sales) team to optimize conversion of marketing leads to Marketing Converted Pipeline (MCP).

Cross-Functional Collaboration and Communication:

• Partner with India field partner marketing managers and channel leaders to ensure optimal allocation and utilization of MDF funds.

• Foster strong collaboration with APAC regional, global corporate, and local teams to achieve impactful results through Splunk global or regional campaigns .

Data-Driven Decision Making:

• Own all India marketing metrics related to pipeline growth, executive engagement, lead generation, and brand awareness.

• Track, measure, and analyze marketing performance metrics to continuously refine and optimize marketing activities.

• Use data insights to enhance program effectiveness and ensure activities are delivered on time and within budget across India.

• Regularly communicate marketing results and impact to key stakeholders within India and APAC marketing.

Team Development:

• Collaborate with other marketing resources in India to co-create integrated marketing plans that include field events, partner marketing, digital marketing, campaigns, and customer advocacy initiatives.

• Foster a growth mindset within the team through coaching, mentorship, and promoting innovative marketing approaches.

• Encourage continuous improvement by experimenting with new marketing strategies, tools, and technologies to optimize outcomes.

Marketing Investments:

• Manage marketing budgets effectively, ensuring resources are prioritized for maximum impact.

Desired Qualities:

• : Excellent teamwork skills, working well with APAC marketing teams, cross-functional stakeholders, and leadership.

• Resilient: Demonstrates a positive attitude towards challenges, adapting to changes, and persevering to achieve goals.

• Strategic: Ability to synthesize insights, prioritize investments, and drive measurable impact through marketing activities.

• Innovative: Continuously seeking new ways to improve marketing programs and adapt to changing market conditions.

Requirements:

• Minimum of 10 years of B2B field marketing experience in India.

• Experience with B2B software marketing with demonstrable success as India Marketing team lead is essential and advantageous.

• Proven ability to collaborate with cross-functional teams in APAC to achieve successful outcomes.

• Exceptional project management skills with a strong attention to detail.

• Excellent communication skills, both written and verbal.

• Positive, "can-do" attitude with a willingness to roll up your sleeves and get things done.

• Familiarity with Salesforce.com and Tableau is preferred.