F5 Field Marketing Manager 

India, Uttar Pradesh, Noida 

943508245

Role Overview:

The Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities. All programs should align targeted integrated campaigns that drive engagement, contribute to pipeline growth and awareness.

This will include the ability to incorporate multi-touch, multi-dimensional programs including both inbound and outbound tactics; operate as the primary interface between Marketing and Sales; and liaise with the central demand functions within the theatre (campaign managers, digital marketing managers, solutions managers and operations managers).

Demand Generation

• Increase demand for F5 solutions by executing campaigns in the field and through Channel partners
• Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall
• Diligence over KPIs and ability to track linearity based on funnel management and flow
• Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous process discipline

Field Marketing Events

• Research, select, design and manage key local events to be included as tactics in the broader campaign plan and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response rates
• Ensure leads from event execution are visible and sales is accountable for follow up to ensure ROI
• Forecast, measure and analyze reports on impact of field events to learn, improve and justify investment
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs

Data Analytics

• Drive continuous analysis of data trends/quality and derive actionable insights for campaigns and field initiatives
• Ensure discipline of post initiative analysis to extract continuous learnings
• Report on marketing operations performance, lead management and program ROI metrics

What You’ll Bring:

• Bachelor’s degree in business, marketing, communications etc. or equivalent level of experience.
• 3~5 Years of Field Marketing experience (B2B SaaS background preferred)
• Excellent written and oral communication skills
• Must be experienced in functions such as: Campaign and Events, Customer References, Social Media
• Creative and analytical, eye for details, challenging assumptions and following Metric, data-driven mindset.
• Motivated and enthusiastic about working in complex and challenging environments of a rapidly evolving industry.
• Open & growth-oriented mindset
• Willingness to work independently

What You’ll Get:

• Hybrid working mode
• Career growth and development opportunities
• Recognitions and Rewards
• Employee Assistance Program
• Competitive pay,, and cool perks
• Dynamic Interest Groups

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.