Cisco Senior Field Marketing Manager Enterprise 

India, Maharashtra, Mumbai 

48652633

Core Responsibilities

Strategic Planning:

• Lead the planning and execution of integrated marketing programs aimed at driving customer acquisition, expansion, and pipeline growth. Programs include Splunk-led events, regional sponsorships, executive engagements, C-level thought leadership, hands-on workshops, and webinars.

• Collaborate with APAC cross-functional marketing teams to align marketing strategies with regional priorities and deliver impactful outcomes for the India market.

• Work closely with the Demand Generation (Digital Sales) team to optimize conversion of marketing leads to Marketing Converted Pipeline (MCP).

Cross-Functional Collaboration and Communication:

• Partner with India field partner marketing managers and channel leaders to ensure optimal allocation and utilization of MDF funds.

• Foster strong collaboration with APAC regional, global corporate, and local teams to achieve impactful results through Splunk global or regional campaigns .

Data-Driven Decision Making:

• Own all India marketing metrics related to pipeline growth, executive engagement, lead generation, and brand awareness.

• Track, measure, and analyze marketing performance metrics to continuously refine and optimize marketing activities.

• Use data insights to enhance program effectiveness and ensure activities are delivered on time and within budget across India.

• Regularly communicate marketing results and impact to key stakeholders within India and APAC marketing.

Team Development:

• Collaborate with other marketing resources in India to co-create integrated marketing plans that include field events, partner marketing, digital marketing, campaigns, and customer advocacy initiatives.

• Foster a growth mindset within the team through coaching, mentorship, and promoting innovative marketing approaches.

• Encourage continuous improvement by experimenting with new marketing strategies, tools, and technologies to optimize outcomes.

Marketing Investments:

• Manage marketing budgets effectively, ensuring resources are prioritized for maximum impact.

Desired Qualities:

• : Excellent teamwork skills, working well with APAC marketing teams, cross-functional stakeholders, and leadership.

• Resilient: Demonstrates a positive attitude towards challenges, adapting to changes, and persevering to achieve goals.

• Strategic: Ability to synthesize insights, prioritize investments, and drive measurable impact through marketing activities.

• Innovative: Continuously seeking new ways to improve marketing programs and adapt to changing market conditions.

Requirements:

• Minimum of 10 years of B2B field marketing experience in India.

• Experience with B2B software marketing with demonstrable success as India Marketing team lead is essential and advantageous.

• Proven ability to collaborate with cross-functional teams in APAC to achieve successful outcomes.

• Exceptional project management skills with a strong attention to detail.

• Excellent communication skills, both written and verbal.

• Positive, "can-do" attitude with a willingness to roll up your sleeves and get things done.

• Familiarity with Salesforce.com and Tableau is preferred.