Philips CRM Manager 

Kenya, Nairobi County 

998429883

CRM Manager

In this role, you have the opportunity to

• Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

New Member Recruitment

• Work with Marketing/sales team/media teams to develop consumer annual recruitment plan, focus on JD/TM/TIKTOK platform.
• Lead the consumer recruitment strategy planning, work with agency to ensure world class execution.
• Track and review the progress and continually improve the registration rate & conversion rate.

Member Loyalty Engagement

• Set and develop consumer annual engagement key program for member loyalty uplift.
• Leverage Global/Marketing/sales team/digital resources and assets to engage consumers.
• Work with Agency to execute the engagement program.
• Track and review the progress and continually improve member repeat rate and CLTV.
• Link CRM performance with business growth so as to continuously improve strategy and operation.

Member Activation

• Develop member activation plan and calendar mainly leveraging private domain with extension to EC platform.
• Leverage Global/Marketing/sales team/digital resources and assets to convert consumers.
• Work with online sales team to ensure effective execution.
• Track and review the progress and continually improve the conversion rate.

Be the CRM key contact window to align the strategy and performance with category team

• Aligning program calendar and communication strategies with branding and marketing team, regularly communicate with category team.
• Be the consumer expert to participant business planning and reviewing meeting.
• Support category team various activities such as new product launch, seasonal promotion from consumer perspectives.

Be the innovator

• Monitor and share the consumer/ category / industry trend and insight.

Initiate new idea and test new concept to uplift the consumer recruitment and activation.

To succeed in this role, you should have the following skills and experience

• At least 8 years CRM/consumer operation experience.
• Strong business sense and data analysis skills, able to generate the insights and translate it to business actions.
• Strong knowledge of digital, able to link new technology and digital ecosystem with consumer activation.
• Strong communication and story-telling skills, be able to convince stakeholders.
• Problem solving skills with flexible approaching and creative thinking,
• Result driven , be able to deliver results with limited resources and pressure

Strong leadership to make the things happen.

In return, we offer you

work schedule and access to local well-being focused activities.

• A professional but fun workplace, A healthy work-life balance environment;
• An energetic, genuine, inventive, supportive and dynamic team atmosphere;