Philips CRM Manager 

Kenya, Nairobi County 

46120385

CRM Manager

In this role, you have the opportunity to

• Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

Roadmap & planning

• Support VPC development including segmentation, concept validation, etc.
• Align with CRM’s overall roadmap in China (e.g. membership, points system, etc.), and plan relevant features into Philips Home+ App and input detailed requirements to the team
• Support inputs to business case
• Bring expertise and knowledge into the team, particularly in consumer engagement aspects

Engagement & Operation

• Make strategic engagement plan for Philips App, while balance with overall D2C touchpoints, FSS, Philips.com, etc.

  Channel/touch point focus

  Coordinate activation and engagement planning: so we provide right excitement to targeted consumers

  User recruitment plan by leveraging existing CRM

Content Management

• Organize sources of contents from BMC, CRM, BGs or any other valid sources and transform into suitable contents in Philips App
• Inputs content related requirements and features into Philips Home+ App roadmap, for both user interface and back-end.
• Plan content strategy and carry on operation in Philips App, e.g. discovery page, splash page, e-commerce banner, content banner in control panel pages, my page or any other future content display holders.

You are a part of

• CRM Team, You will report to CRM Senior Manager and collaborate with many other teams including consumer/customer marketing/sales/digital/ecommerce/brand teams etc…

To succeed in this role, you should have the following skills and experience

• Winning sprits, strong leadership and entrepreneurship to make the things happen.
• Strong communication and story-telling skills, able to convince stakeholders, particularly for cross department projects.
• Problem solving skills with flexible approaching and creative thinking.
• Result driven, able to delivery results with limited resources and pressure.
• Proactive, good team work spirit and consumer centricity mindset.
• Bachelor degree in IT/ business-related field (advanced degree is a plus), along with a proven track record of success.
• At least 5-8 years’ experience leading and managing an end-to-end consumer digital product
• As a “digital-savvy”, have sound knowledge and working experience at the Internet companies. Experience with startup and technology community is a plus.
• Knowledge of design thinking and hand-on experience with UX and UI design.
• Experience managing a multiple teams with matrixed reporting structures.
• Passion for identifying emerging trends in the digital space and leading innovation.
• Fluent in Chinese & English (written & verbal).

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

• A professional but fun workplace, A healthy work-life balance environment;
• An energetic, genuine, inventive, supportive and dynamic team atmosphere;