Philips Assistant CRM Manager 

Kenya, Nairobi County 

608355805

Assistant CRM Manager

You are responsible for

• Plan and deliver Social CRM strategies & programs, and manage the Social CRM Platform Implement and optimize the CRM platform use to successfully enhance consumer loyalty and retention rate, as well as to improve prospect acquisition.
• Well connect with Marketing to develop CRM marketing strategy and plan, activate CRM users of recruitment and engagement, supports business growth.
• Identify key data needs of Consumer Marketing team and contribute to strategy on segmentation and audience targeting, anticipating future growth of business.
• Provide strategic recommendations on target audiences, frequency, and channels based on database analysis, knowledge of marketing capabilities, as well as performance of previous campaigns.
• Contribute to brand profitable growth by designing and implementing Social CRM solutions to engage, retain, upsell &recruit consumers and leverage insight and data.
• Provide regular tracking and analysis on customer database and develop action plan to maximize business opportunities.
• Sort out sales needs and generate insightful CRM report to support cross function team (sale, content, marketing, etc.) for improvement action.
• Formulate CRM membership and its operation plan for various channels, track and review its optimization.

To succeed in this role, you’ll need a customer-first attitude and the following

• Minimum 3 years CRM experience
• Bachelor's degree or above
• Experience working in luxury brands, retail, cosmetics, or consumer goods industry is a plus
• Excellent communication and interpersonal skills
• Fluent in English and in both written and oral communication
• Strong data analytics skills & market insight
• Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills.

Our hybrid working model is defined in 3 ways:

The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.