SAP Regional Field Partner Marketing Lead 

Singapore, Singapore 

974841487

Key Responsibilities & Tasks

This role will primarily interact with:

• Global Partner Marketing (GPO) – to plan, evaluate and optimize partner marketing tactics
• Regional LoB Marketing teams – to ensure integration of partners in marketing activities for the respective audiences
• Regional Partner Ecosystem Success (PES) Organization – To understand the business and plan activities that support the growth priorities
• MU marketing teams to execute partner led campaigns and collect feedback and input for future programs and tactics.

Key areas of responsibility for the Regional Field Partner Marketing Lead:

• Develops Region strategy & priorities with PES, shares with Global Partner Marketing (GPM); ensures integration in LOB/industry plans
• Develops marketing plans with strategic GSSP partners on an as needed basis
• Discusses need for Region-specific Partner-led campaigns with GPM; builds when agreed with GPM
• Drive partner awareness of partner-led campaigns and enablement
• Surfaces regional customer ref stories to GPM
• Works with GPM on coverage for supplemental localizations to support regional needs
• Runs co-marketing with strategic partners, supporting top priorities
• Acts as SPOC, coordinates partner inclusion in SAP Flagship events
• Drives standard partner engagement in SAP led tactics
• Participates in select Partner Enablement Events
• Delivers localized partner communications & regional community
• Provides MDF reporting
• Provides feedback/input to GPM on partner campaign needs, performance improvements, etc.
• Shares joint accountability for KPIs (Regional MePSO)

Preferred Qualifications

• Minimum 15 years of marketing experience
• Working in a multi-national company
• Experience in B2B marketing and high-tech marketing
• Experience working with sales / business leader and teams
• Project management and leadership (medium to large-scaled projects)
• Fluent English and any other language are a bonus

Education

• Bachelor's degree or equivalent required

Job Specific Specialized Skills & Scope:

• Strong communication and interpersonal skills and ability to work with different personalities
• Self-starter who desires to show ownership and commitment to the job
• Strong team player
• "Can-Do" approach to a wide and rapidly changing workload
• Flexibility and willingness to work on a broad variety of tasks
• Enjoy working in a virtual and versatile environment
• Job entails ~ 10% travel