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SAP Regional Field Partner Marketing Lead 
Singapore, Singapore 
974841487

24.06.2024

Key Responsibilities & Tasks

This role will primarily interact with:

  • Global Partner Marketing (GPO) – to plan, evaluate and optimize partner marketing tactics
  • Regional LoB Marketing teams – to ensure integration of partners in marketing activities for the respective audiences
  • Regional Partner Ecosystem Success (PES) Organization – To understand the business and plan activities that support the growth priorities
  • MU marketing teams to execute partner led campaigns and collect feedback and input for future programs and tactics.

Key areas of responsibility for the Regional Field Partner Marketing Lead:

  • Develops Region strategy & priorities with PES, shares with Global Partner Marketing (GPM); ensures integration in LOB/industry plans
  • Develops marketing plans with strategic GSSP partners on an as needed basis
  • Discusses need for Region-specific Partner-led campaigns with GPM; builds when agreed with GPM
  • Drive partner awareness of partner-led campaigns and enablement
  • Surfaces regional customer ref stories to GPM
  • Works with GPM on coverage for supplemental localizations to support regional needs
  • Runs co-marketing with strategic partners, supporting top priorities
  • Acts as SPOC, coordinates partner inclusion in SAP Flagship events
  • Drives standard partner engagement in SAP led tactics
  • Participates in select Partner Enablement Events
  • Delivers localized partner communications & regional community
  • Provides MDF reporting
  • Provides feedback/input to GPM on partner campaign needs, performance improvements, etc.
  • Shares joint accountability for KPIs (Regional MePSO)

Preferred Qualifications

  • Minimum 15 years of marketing experience
  • Working in a multi-national company
  • Experience in B2B marketing and high-tech marketing
  • Experience working with sales / business leader and teams
  • Project management and leadership (medium to large-scaled projects)
  • Fluent English and any other language are a bonus

Education

  • Bachelor's degree or equivalent required

Job Specific Specialized Skills & Scope:

  • Strong communication and interpersonal skills and ability to work with different personalities
  • Self-starter who desires to show ownership and commitment to the job
  • Strong team player
  • "Can-Do" approach to a wide and rapidly changing workload
  • Flexibility and willingness to work on a broad variety of tasks
  • Enjoy working in a virtual and versatile environment
  • Job entails ~ 10% travel