Key Responsibilities & Tasks
This role will primarily interact with:
- Global Partner Marketing (GPO) – to plan, evaluate and optimize partner marketing tactics
- Regional LoB Marketing teams – to ensure integration of partners in marketing activities for the respective audiences
- Regional Partner Ecosystem Success (PES) Organization – To understand the business and plan activities that support the growth priorities
- MU marketing teams to execute partner led campaigns and collect feedback and input for future programs and tactics.
Key areas of responsibility for the Regional Field Partner Marketing Lead:
- Develops Region strategy & priorities with PES, shares with Global Partner Marketing (GPM); ensures integration in LOB/industry plans
- Develops marketing plans with strategic GSSP partners on an as needed basis
- Discusses need for Region-specific Partner-led campaigns with GPM; builds when agreed with GPM
- Drive partner awareness of partner-led campaigns and enablement
- Surfaces regional customer ref stories to GPM
- Works with GPM on coverage for supplemental localizations to support regional needs
- Runs co-marketing with strategic partners, supporting top priorities
- Acts as SPOC, coordinates partner inclusion in SAP Flagship events
- Drives standard partner engagement in SAP led tactics
- Participates in select Partner Enablement Events
- Delivers localized partner communications & regional community
- Provides MDF reporting
- Provides feedback/input to GPM on partner campaign needs, performance improvements, etc.
- Shares joint accountability for KPIs (Regional MePSO)
Preferred Qualifications
- Minimum 15 years of marketing experience
- Working in a multi-national company
- Experience in B2B marketing and high-tech marketing
- Experience working with sales / business leader and teams
- Project management and leadership (medium to large-scaled projects)
- Fluent English and any other language are a bonus
Education
- Bachelor's degree or equivalent required
Job Specific Specialized Skills & Scope:
- Strong communication and interpersonal skills and ability to work with different personalities
- Self-starter who desires to show ownership and commitment to the job
- Strong team player
- "Can-Do" approach to a wide and rapidly changing workload
- Flexibility and willingness to work on a broad variety of tasks
- Enjoy working in a virtual and versatile environment
- Job entails ~ 10% travel